Mohammad A. Amjad
Product Manager at American Medical Association | I help companies create, manage, and grow their products.
- Role
- Product Manager at American Medical Association
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Mohammad A. Amjad
I’m a Product Manager with 11+ years of experience in the ecommerce and medical…
Experience
Product Manager
Apr 2016 — Present · US
At the AMA, I own and manage a crucial product called FREIDA, the AMA residency and fellowship database. My accomplishments include:• Producing 3 continuous years of substantial product growth resulting in an increase in total traffic by 46.5%, which equates to 158K+ additional users and an increase in member conversion by 22%, 4.7k+ new members.• Leading and managing FREIDA re-platform project from the ground up. Turning an unpredictable, almost-chaotic project into a product success.• Creating, managing, and aligning on strategic product roadmap, product vision, KPI goals, and quarterly product enhancement schedules.• Utilizing various techniques such as stakeholder interviews, user interviews, product knowledge, analytics, market trends, competitor analysis/SWOT, and UX standards to define product requirements and design. • Creating, managing, and prioritizing the product backlog. Partnering with IT team to implement product backlog items, with SEO experts to optimize them, and with marketing experts to promote them.• Leading presentations and review sessions with executive management on quarterly/yearly product metrics and newly developed features.• Constantly innovating FREIDA by launching new pilots and measuring their success. • Leading and managing internal relations with business partners, stakeholders, IT, creative, marketing team, analytics team, as well as external vendor relations.
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