Ahmed Hanafy

About Ahmed Hanafy

As the Senior Director of Marketing at LBB Specialties, with almost 3 years of experience in the role, I apply my expertise in communications, market planning, and problem-solving to lead strategic marketing initiatives. By leveraging these competencies, our team enhances brand presence and aligns marketing strategies with organizational objectives. My professional journey spans over 25 years in marketing, business management, sales, and product development, within the healthcare and specialty chemicals/raw materials sectors. A results-oriented leader recognized for driving revenue growth, enhancing profitability, and successfully leading global product launches. Proven track record in building high-performance teams, managing cross-functional initiatives, and implementing strategic marketing and operational plans. Adapt at leveraging market insights to inform decision-making and align corporate strategy with organizational goals, I thrive in dynamic environments and am committed to fostering innovation and excellence.

Experience

1. Senior Director - Head of Marketing

   LBB Specialties

   Jan 2025 — Present · US

   Head of Marketing• Drive long-term growth strategy across Business Units by leveraging customer insights, market research data and trends, and a comprehensive understanding of the competitive landscape and customer needs.• Identify and evaluate key business segments for growth opportunities, leading strategic marketing campaigns that align with organizational objectives.• Direct the development of a cohesive and consistently branded market presence that effectively connects customers and suppliers with the organization.• Collaborate with Business Units to establish a unified strategy for trade show participation, maximizing return on investment and enhancing brand visibility.• Oversee the execution of corporate/Industry events, ensuring alignment with marketing strategies and objectives while enhancing stakeholder engagement.• Manage and enhance the organization’s online branding and marketing initiatives, including website optimization and social media presence.• Develop and implement strategies and tactics to regularly assess the effectiveness of marketing plans, focusing on continuous growth and improvement initiatives.• Lead and mentor a team of marketing professionals to ensure the successful execution of marketing strategies and tactics, fostering a culture of collaboration and innovation.

Education

• Faculty of Veterinary Medicine

   Bachelor degree of Veterinary Medicine Science, Bachelor degree of Veterinary Medicine Science

  1996 — 2001

Skills

• Pharmaceutical Industry
• Surgeons
• Cross-Functional Team Leadership
• Competitive Analysis
• Hospitals
• Medical Devices
• Disposables
• Sales Effectiveness
• Neurology
• Product Launch
• Business Planning
• Cardiology
• Capital Equipment
• Hospital Sales
• Urology
• Sales Management
• Market Development
• Pharmaceutical Sales
• Market Access
• Sales Operations
• Market Analysis
• Operating Room
• Orthopedic
• Spine
• Leadership
• Surgical Instruments
• Management