Ahmed Eisawy
Director, Software Commercialization @NI (National Instruments)
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WORK HISTORY
Director, Software Commercialization @NI (National Instruments)
Austin, TX, US
Define and execute a modernized test software licensing, monetization, and commercialization strategy that delivers value to NI customers and shareholders.• Define a strategy, executed with a roadmap to upgrade current license management infrastructure to support AI investments, Cloud-based solutions and growing business needs.• Define IT and R&D roadmaps to implement a modernized approach to licensing and monetizing NI software, including industry-best practices licensing options and an online-first self-service approach.• Define a strategy for commercial infrastructure capabilities to enable high-impact opportunities across customer journeys, to be executed with a roadmap of prioritized projects.• Define a strategy to grow software sales through distribution partners channels.
EDUCATION
The University of Texas at Austin
Advanced Business Leadership Experience (ABLE) Executive Education Program
Cairo University
Bachelor of Science - BS, Electrical and Electronics Engineering
Cairo University
Master of Science - MS, Electrical and Electronics Engineering
Alliance française de Toulouse
Diplome, Littérature Française (French literature)
SKILLS
ABOUT AHMED EISAWY
Business leader with demonstrated experience in defining and executing dual transformation strategies that deliver value to customers and shareholders through increased recurring revenue strategies, with over fifteen years of experience in business strategy, product marketing, leading portfolio vision, strategy, and roadmap, and aligning with R&D technology roadmap, IT commercial infrastructures, and providing guidelines and priorities to ensure profitable growth. I work cross-functionally with R&D, sales, IT, operations, finance, manufacturing and other functions to run and manage the business worldwide, across geographies, and across channels to achieve healthy portfolio growth. I am a customer-obsessed, Pragmatic Marketing Certified professional and an advocate for Lean Six Sigma methodology, championing problem solving and product-led growth strategies. I am passionate about solving problems, both external and internal, and providing solutions that help our customers and co-workers achieve their goals. I am also fluent in English, French, and Arabic, and have a Master of Science degree in Electrical & Electronics Engineering.
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