Ahmed Morsy

Senior Data Product Manager @Offerista Group

Berlin, DE

Owned the Campaign and Booking Data Platform, including the planning and management systems, enabling partner managers to optimize retailer campaigns through data-informed decision-making.Restructured a legacy system into capability-based modules, improving data instrumentation and enabling faster iterative testing for engineering and data teams.Designed a significance-driven A/B testing framework and system module, allowing managers to isolate campaign variables and optimize for engagement based on statistical validity rather than directional trends.Designed \"My Cockpit,\" a self-serve BI module that empowered users to build custom dashboard views, reducing manual reporting time from hours to minutes and decreasing stakeholder data inquiries by 30%.Served as the team’s \"Resident Product Analyst,\" independently performing SQL deep-dives and exploratory data analysis to define success metrics and validate product hypotheses.

Alexandria University

Bachelor's degree, Management Information Systems and Services