Ahmed Hassan
Data Analytics and Insights Manager @Amway ESAN
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WORK HISTORY
Data Analytics and Insights Manager @Amway ESAN
Munich, DE
Strategic Sales Forecasting & Alignment:• Lead end-to-end regional sales forecasting across 34 markets, covering annual base, rolling, and in-cycle forecasts.• Design ML and statistical forecasting models to improve accuracy and scenario planning.• Conduct monthly forecast reviews, incorporating financial cycles and market dynamicsPerformance Analytics & Growth Insights:• Own regional performance reporting and insight generation, identifying risks, and underperformance drivers across markets.• Analyse strategic KPIs, linking performance to topline growth.Strategic KPI Framework & Planning:• Design and own a Strategic KPI Framework supporting LRBP and AOP.• Build scenario-based growth models aligned to strategic focus pillars and priorities.Advanced Analytics, Segmentation & Data Enablement:• Leverage data science capabilities to develop buyer segmentation using ML techniques.• Translate advanced analytics outputs into commercial actions, demonstrating impact on incremental topline growth.Self-Service Analytics & Decision Enablement:• Deliver self-service dashboards and analytical solutions enabling faster, reliable, and decentralized decision-making.Executive Business Partnering & Governance:• Act as a trusted business partner to the MD and Executive Leadership Team, guiding strategic and commercial decisions through data-driven insights. • Translate complex analytics into clear performance narratives and recommendations for senior stakeholders.• Lead(MBR/QBR), covering performance drivers, KPIs, risks, and opportunities.Strategic Leadership & Value Creation• Drive regional analytics transformation, advancing data and insights maturity across markets.• Establish best practices and governance in forecasting, KPI frameworks, and performance management.• Build and develop high-performing analytics and data science teams.• Champion a data-driven culture, embedding analytics into leadership and commercial decision-making.
EDUCATION
Udacity
Nano Degree, Marketing Analytics
Cairo University
Accounting and Business/Management
IC AGILE
Associate's degree, Agile Certified Professional
ABOUT AHMED HASSAN
Senior Data Analytics & Insights leader with extensive experience in business intelligence, advanced analytics, and commercial performance management across complex, multi-market environments. Proven track record in designing and delivering financial and commercial BI solutions that drive topline growth, improve forecast accuracy, and enable strategic decision-making.Highly effective in translating data patterns into actionable insights, leveraging statistical analysis, machine learning models, and advanced analytics techniques to uncover performance drivers, risks, and growth opportunities. Strong expertise across modern BI and analytics platforms including Power BI, Tableau, and Spotfire, combined with a deep understanding of analytics automation and digital transformation.Recognized as a trusted business partner to senior stakeholders across Marketing, Finance, Operations, and Executive Leadership, guiding decisions through clear data storytelling and KPI-driven narratives. Passionate about building scalable analytics capabilities, enabling self-service insights, and embedding a data-driven culture that accelerates performance and sustainable growth.
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