Ahmad Muhammad
Digital Content & Emerging Media at NBA | Sports, Gaming, Technology, & Entertainment
- Role
- Digital Content Strategist, Interactivity & Gamification at National Basketball Association (NBA)
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Ahmad Muhammad
Solution-oriented, results-driven growth marketer serving global audiences at the…
Experience
Digital Content Strategist, Interactivity & Gamification
National Basketball Association (NBA)
Aug 2024 — Present · Seattle, WA, US
Driving the creation, distribution, and publication of personalized digital experiences for NBA Play, the league\'s new home for interactive games which has yielded xMM unique interactions (1.3K daily games created Year-To-Date) Leveraging data querying, statistical research and agentic AI tools to analyze user behavior which regularly informs gamification strategy and provides insights on how to efficiently boost League Pass subscription revenue, return on ad spend, app installs, daily active users, and NBA ID sign-ups Facilitating intake, briefing, and trafficking of creative assets for paid and organic media plans related to in-app franchises which engage million users across CRM, broadcast, digital, and social channels Responsibly acting as a liaison between our internal app development team and mobile measurement partner (MMP), leading to better communication in determining how to best establish testing frameworks, segment audiences for creative learning, and identify winning treatments across media channels Shaping cross-platform engagement frameworks for NBA ID’s loyalty program across Product, Data Analytics, Engineering, Membership, Global Partnerships, Consumer Insights, and UX teams to ensure campaign goals are met and delivered timely within the ever-changing NBA season
Education
Illinois Institute of Technology
Bachelor of Science - BS, Business Administration
Illinois Institute of Technology
Master of Science - MS, Marketing Analytics
Illinois Institute of Technology
Minor, Psychology
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