Andrew Hircock
Senior Director of Product Management @Assent
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WORK HISTORY
Senior Director of Product Management @Assent
CA
Assent is a mission-driven company that empowers manufacturers to build sustainable products, ensuring they meet global social and environmental regulations and advancing corporate responsibility within supply chains.Led a team of product managers that crafted a new product vision and multi-year strategy that shifted the company towards a network model where both customers and suppliers actively use the product to exchange information directly.This strategic transformation, driven by the product management team’s vision, resulted in a 370% increase in Annual Recurring Revenue (ARR) over 5 years, with the company now surpassing $100M USD in ARR.Spearheaded the creation and engagement of a monthly active user base within our supplier community, with supplier conversions contributing 30% of new opportunities in the sales funnel.The repackaging and value enhancement of the product, combined with my team’s strong focus on customer communication, led to a 3x multiplier in the average contract value of our largest customers.Fostered a highly collaborative environment by working closely with engineering, marketing, sales, and product support to deliver innovative, scalable solutions aligned with customer needs.Championed a data-driven approach, leveraging customer insights, market analysis, and usage data to identify problems, test solutions, and refine the product. Integrated AI & machine learning into workflows to enhance automation and scalability.Led ongoing customer discovery efforts, including executive steering boards and feedback sessions, ensuring that our product decisions were continuously informed by customer needs.Provided supportive coaching and mentorship to product managers, developing their skills in customer research, business case preparation, and fostering effective cross-functional collaboration.
EDUCATION
Carleton University
Aerospace Engineering, Engineering
SKILLS
ABOUT ANDREW HIRCOCK
I am a seasoned technology leader with over 30 years of experience in SaaS product management and product leadership. I am passionate about delivering innovative solutions that solve real customer challenges, while fostering a culture of collaboration and empowerment. I have successfully led and coached diverse teams of product managers, driving the creation and execution of product visions and multi-year strategies that not only delight customers but also align with business objectives.My leadership philosophy is rooted in a supportive coaching style, ensuring that product managers are equipped to continuously learn from customers, prioritize effectively, and execute at speed. I thrive in collaborative environments where teams work closely with engineering, marketing, sales, and support to deliver high-quality, data-driven products that meet market needs. I am deeply committed to fostering a culture of transparency, respect, and shared responsibility, where teams are empowered to innovate and deliver impactful solutions. I bring extensive experience in cloud-native SaaS environments, with a strong focus on using data to identify problems, test solutions, and measure impact. By driving data-driven decision-making, I help teams iterate quickly and deliver products that truly meet customer needs. I excel at leading organizations through growth, scaling product portfolios, and driving customer success through strategic product development.
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