Adam Herman

About Adam Herman

Extensive senior executive level advertising and marketing expertise with clear focus on…

Experience

1. Executive Vice President, Chief Innovation Officer

   Zimmerman Advertising

   Apr 2023 — Present

   As EVP, Chief Innovation Officer, responsible for identifying, developing, and launching new products and services to grow Zimmerman’s innovation capabilities, to differentiate Zimmerman in the market and provide unique value both internally to our associates and externally to our clients. Work with Zimmerman\'s Retail Tech Department, Live Media Trading Team, Hyperlocal Audience Planning Platform, and Business Intelligence/Dashboard, Data Science and MarTech Teams to accelerate growth and innovation in our planning, buying, analytics, dynamic creative optimization and technology offerings. Will explore ways to incorporate artificial intelligence (AI), augmented realities (AR), machine learning, the Metaverse, blockchain and other disruptive retail solutions to drive client success. Lastly will also continue to lead Planet Fitness media planning and buying, as well as, remain a key member of the agency new business team.

Education

• The University of Kansas

  Bachelor of Science, Journalism

  1982 — 1986

• Kauffman FastTrac New Ventures

  Certification, Entrepreneur Development

  2011 — 2011

Skills

• Creative Direction
• Analytics
• Publishing
• Interactive Marketing
• Television
• Social Media Marketing
• Brand Development
• Mobile Marketing
• Outdoor Advertising
• Media Buying
• Newsletters
• Marketing
• Social Media
• Facebook
• Radio
• Integrated Marketing
• Broadcast
• Digital Media
• Content Strategy
• Email Marketing
• Strategy
• Marketing Strategy
• Online Advertising
• Creative Strategy
• Creative Media Solutions
• Digital Marketing
• Advertising
• Media Planning
• Interactive Advertising
• Engagement
• Start-Ups
• Advertising Sales
• Online Marketing
• Digital Strategy
• New Media
• Sem
• Media Strategy