Allison Herbert
Senior Product Owner | Growth & Experimentation | Product Discovery | B2B | Building orgs that can move the lever
- Role
- Senior Product Manager (Product Owner) at Milliken & Company
- Location
- Richmond, VA, US
- LinkedIn followers
- 500 followers
About Allison Herbert
The hardest part of growth isn\'t identifying the right lever. It\'s building an organization that can actually move it. The best product leaders build capability in organizations, not just products, and that belief shows up in every engagement I take on.In my current role, I inherited a platform the org had written off. Instead of making the case for it, I built the measurement infrastructure first — established the first consistent support-deflection dataset leadership had ever seen, ran structured training experiments on the highest-value customer cohort, and used leading indicator data to shift sentiment org-wide. Within 6 months: 1,500 hours of annual support time saved, 25% business value improvement across the two highest-revenue business units, and the team that had dismissed the platform became its biggest champion.That\'s the playbook: identify the highest-value cohort, run a structured experiment, measure the leading indicators, let the data do the convincing. I\'ve applied it across B2B SaaS, fintech, healthcare, and enterprise manufacturing — and it works the same way whether you\'re driving feature adoption, platform adoption, or a full organizational behavior change.What I\'ve delivered:• 1,500 hours of customer support time saved through structured adoption experiments• $300K+ in misaligned investment was prevented by recommending we not build• Customer validation cycles compressed from 8 to 3 weeks via Lean UX methodology• Global mentor circle: 90+ members, 10 volunteer leads — coaching culture at scale without direct authorityThat\'s the kind of leader I\'ve been becoming over the past 7+ years. I\'ve evolved from digital strategist to product owner across consulting, enterprise transformation, and product leadership roles. But more importantly, I\'ve evolved in how I think about creating value:From recommending strategy → to owning deliveryFrom executing projects → to shaping outcomes From supporting teams → to building enablement systemsFrom delivering features → to driving business resultsMy superpower isn\'t just building products; it\'s about creating the conditions where great products emerge: psychological safety, strategic clarity, learning cultures, and empowered teams. If you\'re navigating similar challenges, I\'d love to connect with you.
Experience
Senior Product Manager (Product Owner)
Jul 2023 — Present
Reversed declining adoption of a written-off self-service platform by building measurement infrastructure first: established the first consistent support-deflection dataset, ran structured training experiments on the highest-value customer cohort, and used leading indicator data to drive reinvestment decisions — delivering 1,500 hours of annual support time savings and 25% business value improvement across the two highest-revenue business units within 6 months.Designed and launched a train-the-trainers program for 50+ global team members; documentation adopted org-wide as the template for future product launch communications. Closed the feedback loop from customer support behavior to product roadmap — training sessions directly shaped 2026 platform modernization priorities.Serve as product strategy advisor to Director and VP-level stakeholders across a matrixed enterprise; facilitate prioritization frameworks for platform investment decisions now used as the standard cross-functional alignment process.Lead a global peer coaching program across 90+ team members, 7 circles, and 10 volunteer leads — scaling coaching culture without direct authority.
Education
John Tyler Community College
Associate of Applied Arts, Design and Visual Communications, General
Skillcrush
Certificate, UX Design
Department of Product
Online Course, Product Mastery
Department of Product
Online Course, Web Technologies
ECPI University
Associates of Applied Sciences, Web Design
Skills
- Variable Data Printing
- Adobe Creative Suite
- Direct Marketing
- Offset Printing
- Marketing
- Proof
- Digital Photography
- Digital Printing
- Graphic Design
- Account Management
- Web Design
- Print Management
- Quarkxpress
- Pre-Press
- Direct Mail
- Advertising
- Customer Service
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