Aheli Raychaudhuri

About Aheli Raychaudhuri

Working in Web3/Crypto industry Been a crypto journalist, PR professional, marketer, social media manager, among othersI am a highly experienced Web3 marketing manager with a demonstrated history of working in marketing. With over 6 years of experience in the web3 industry, I have developed a keen understanding of the various marketing tactics and strategies essential for positioning a brand effectively in the Web3 space.My expertise includes blockchain marketing, DEX and NFT marketing. I specialize in developing comprehensive marketing plans that cater to the unique requirements of my clients while aligning their brands with the latest trends in the blockchain industry.At my core, I am a strategic thinker and a problem solver. I believe in identifying key business challenges and developing data-driven solutions that can impact the bottom line positively. My focus lies in increasing brand visibility and creating a strong community around the brand.I am always on the lookout for new and exciting opportunities that can help me expand my knowledge and skills as a Web3 marketing manager. If you are interested in discussing how I can help take your brand to the next level, please feel free to reach out to me. I am open to new connections and look forward to collaborating with like-minded individuals in the blockchain space.

Experience

1. Senior Marketing Manager

   KoinBX

   Apr 2024 — Present · Bengaluru, IN

   Leading the organic content and PR verticals at KoinBX and spearheading all content and public relations initiatives. Currently leading a team of marketers, managing the day-to-day execution of deliverables, and strategizing monthly plans for public relations and various digital media channels. Additionally I am responsible for pitching media coverages, organizing relevant events, and maintaining effective communication with stakeholders.Key Responsibilities:Team Leadership: Leading and managing a team of marketers, ensuring efficient and effective execution of daily tasks and deliverables.Strategic Planning: Developing and implementing monthly strategic plans for public relations and digital media initiatives, including SEO and blog content.Continuously analyzing and optimizing content strategies to enhance brand visibility and engagement.Public Relations: Identifying and pitching opportunities for media coverage and participation in relevant industry events. Building and maintaining relationships with media outlets, journalists, and industry influencers to secure positive coverage for the brand.Content Management: Overseeing the creation, curation, and distribution of high-quality content across various platforms to support brand objectives and SEO goals.Ensuring all content is aligned with brand guidelines and resonates with target audiences.Stakeholder Communication: Am the primary point of contact for internal and external stakeholders, ensuring clear and consistent communication.Collaborating with cross-functional teams to align PR and content initiatives with overall business goals.

Education

• Mount Carmel School

  Higher Secondary

  2005 — 2007

• Manipal Institute of Communication

  Bachelor's of Arts, Journalism and Mass Communications

  2007 — 2010

• Delhi Public School, Ahmedabad

  Secondary

  1998 — 2005

• Indian Institute of Journalism and New Media

  Post Graduate Diploma, Covering International News

  2012 — 2013

Skills

• Magazines
• Feature Articles
• Photoshop
• Editorial
• Proofreading
• Social Media
• Creative Writing
• Content Development
• Press Releases
• News Writing
• Editing
• Newspapers
• Writing
• Content Management
• Online Journalism
• Quarkxpress
• Storytelling
• Indesign
• Copy Editing
• Copywriting
• Blogging
• Journalism
• Web Content Management
• Publications
• Web Content Writing