Andy Hayman

About Andy Hayman

Andy Hayman is a creative executive, recognized for his ability to develop award-winning content and campaigns that establish deep connections between brands and consumers. With over thirty years of experience in the industry, he brings a wealth of expertise to his clients. His entrepreneurial spirit fuels his innovation in both digital and content spaces, setting him apart.Andy\'s leadership style is empowering and encourages inspiration, courage, curiosity, and passion in his team. He believes these are essential for driving change and exploring new frontiers in the digital age. Throughout his career, he has held various leadership positions, including chief creative officer for Publicis Technology, co-founder and executive creative director of DNA Media Group (one of the first digital agencies in North America), president and chief creative officer of Sony Signatures, and managing partner at Mindshare Entertainment.Andy also served six years as the head of global content development and production for Omnicom Experiential Group as well as GMR, the world\'s leading experiential agency. Presently, as the Executive Vice President at Bowstring, a global content consultancy, he continues to push boundaries and create content that captivates and inspires audiences. With his talent, experience, and infectious energy, Andy is a formidable force in content and digital media.Specialties: Executive Leadership, Creative Direction, Operations Management, Team Building, Content Producing, Content Directing, Project Management, Post-Production, Virtual Reality, Storytelling, Live Streaming, Branded Entertainment, Commercial Broadcast, TV and Film Integrations, Scripted and Unscripted Television Series Development, Film, Podcast Production, Social Media, Creative Technology, Creative Direction, Content Financing, Entertainment Analytics, Advertising & Integrated Marketing strategy, Promotion, Licensing, Asset Management, Experiential Marketing, Business Dev, Endorsements, Client Relations, Content Strategy, Brand Strategy, Start-Ups.

Experience

1. Executive Vice President

   Bowstring Studios

   Aug 2020 — Present

   For 25 years, Bowstring has turned ideas into measurable growth, pairing world-class strategy, precision production, and creative that actually performs. Today, we’re more than a production company: we’re a global creative-content studio and consulting partner for growth-stage brands that need to move fast and sell with clarity.

Education

• University of Wisconsin-Madison

  BA, History, Economics

Skills

• Integrated Marketing
• Digital Strategy
• Digital Marketing
• Digital Media
• Creative Direction
• Advertising
• New Media
• Entertainment
• Strategy
• Interactive Advertising
• Content Strategy
• Marketing
• Online Advertising
• Television
• Social Media
• Video
• Management
• Brand Development
• Relationship Marketing
• Video Production
• Sponsorship
• Social Media Marketing
• Creative Strategy
• Online Marketing
• Broadcast
• Content Development
• Branded Entertainment
• Film Production
• Executive Producing
• Experiential Marketing
• Media & Entertainment
• Tv Show Integrations
• Emerging Media
• General Management
• Emerging Technologies
• Talent Acquisition
• Creative Writing
• Digital Production
• Creative Development
• Multi-Channel Marketing