Ashley Hartford

About Ashley Hartford

At Owens Corning, my focus on brand management and multi-channel marketing strategies has been pivotal in enhancing our product visibility and facilitating new growth initiatives. With a commitment to customer-centric brand experiences, I have led marketing strategies that have introduced innovative products like PINKBAR®+ into major retail outlets. Collaborating with cross-functional teams, we have developed new messaging and web content, reinforcing our brand\'s presence and ensuring alignment with our customers\' needs.

Experience

1. Marketing Manager Roofing

   Owens Corning

   Feb 2023 — Present · Hanover, MD, US

   Manage $1M+ literature budget for Shingles and Components businesses, supporting growth initiatives and ensuring effective asset creation and maintenance. Lead marketing strategy for premium shingle portfolios, including Berkshire®, Woodcrest®, Woodmoor®, and specialty Duration® lines, driving brand visibility and customer engagement. Collaborate cross-functionally to develop new messaging, claims, and web content, enhancing product redesigns and launches, and serving as the marketing point person for PIM/DAM implementation.

Education

• The University of Toledo

  Master of Business Administration (MBA), Marketing/International Business

  2011 — 2013

• The University of Toledo

  Bachelor of Business Administration (BBA), Marketing/International Business

  2007 — 2011

Skills

• Project Management
• Event Management
• Account Management
• Customer Service
• Social Media
• Management
• Sales
• Leadership Development
• Cross-Functional Team Leadership
• Direct Marketing
• Marketing Strategy
• Marketing
• Team Leadership
• Event Planning
• Mediasite Software
• Advertising
• Crm
• Marketing Communications
• Social Media Marketing