Agustina de Luca
Lecturer @Facultad De Ciencias Económicas Unlp
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WORK HISTORY
Lecturer @Facultad De Ciencias Económicas Unlp
La Plata, AR
Brindo formación a estudiantes en casos Harvard, simulaciones de negocio y estrategia emprendedora, promoviendo el pensamiento estratégico, la toma de decisiones y el desarrollo de habilidades de liderazgo. Mi enfoque integra estrategia empresarial, branding, marketing, finanzas, customer experience (CX) y transformación organizacional, preparando a los alumnos para enfrentar desafíos reales en entornos competitivos.
EDUCATION
ARBA
Curse, Power BI
Facultad de Ciencias Económicas UNLP
Bachelor’s in Business Administration
Escuela de Negocios FCE
Applied Program, PMO
Escuela de Negocios FCE
Applied program, innovation & agile
Facultad de Ciencias Económicas UNLP
Seminario, Braanding Inside Out
Universidad de 'San Andrés'
Master’s in Marketing & Communication – Brand & Communication
Instituto Provincial de la Administración Pública
Diploma, Public management
Instituto Provincial de la Administración Pública
Curse, Open Government & Management
Instituto Provincial de la Administración Pública
Curse, electronic records management
Universidad Nacional de La Plata (UNLP)
MBA – Strategy & Finance
ARBA
Curse, procurement law
Educación para poder
Program, knowledge leader
ABOUT AGUSTINA DE LUCA
I’ve always believed that brands are living systems—shaped by every choice, interaction, and story. This conviction led me to work at the intersection of brand strategy, portfolio architecture, customer experience (CX), and organizational transformation, merging the creativity of storytelling and identity design with the strategic, cultural, and financial management that drives sustainable growth.With over a decade of experience, I have partnered with companies in real estate, retail, SaaS, services, healthcare, luxury, lifestyle, food & beverage, apparel, gastronomy, art, and consumer goods. My work includes developing brand architectures, portfolio models, go-to-market strategies, pricing, revenue & category management, brand experience, marketing mix, and channel expansion, collaborating cross-functionally with finance, IT, HR, and operations.What I’ve learned is that brand leadership is not only about positioning or design—it’s about aligning culture, business, and people. My differentiator lies in simplifying complexity and transforming strategy into action, creating measurable impact in brand equity, profitable growth, coherence, and relevance, while preserving the narrative power that inspires and mobilizes.I define myself as a brand ecosystem builder—able to inspire, transform, and leave a mark by connecting strategic vision, creativity, and measurable results.Because in the end, a brand is only as strong as the meaning it creates, the trust it earns, and the results it delivers.
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