Agrimika Joshi

About Agrimika Joshi

I build the bridge between AI Agents and human clarity.Currently leading GTM at ZapSight — where we turn operational chaos into intelligent, autonomous systems. I don\'t do buzzwords; I do proof-driven marketing for B2B SaaS: ICP engines → Positioning that survives reality → Campaign systems that actually convert.My USP? Making complex tech feel inevitable. I translate AI Agent architectures into narratives that sales teams can sell, founders can defend, and buyers actually get.How I think:Systems-first, but never sterile. I believe marketing coherence happens when human experience, business constraints, and technology align. Most marketing fails not from lack of creativity, but lack of plausibility — ideas that die when they hit real-world friction. I fix that.

Experience

1. Marketing Lead

   Navtech

   Aug 2025 — Present · Hyderabad, IN

   Driving Navtech’s marketing charter end-to-end. Shaping positioning and GTM narratives, building sales enablement, and running demand generation and customer advocacy engines. I lead brand strategy, content, and performance initiatives, conceptualise and launch new verticals, and create measurable frameworks that tie marketing directly to business growth.

Education

• Christ University, Bangalore

  Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services

• Sophia Girls College

  Bachelor of Business Administration - BBA, Business Administration and Management, General

  2017 — 2020