Harshit Agrawal
Marketing @ Aviva || Branding | AI | PR | Martech | Digital Marketing | Revenue Maximiser | Among India’s Top 100 Most Influential Mktg Professionals | Consulting to Corporate | CFA ||
- Role
- Head of Marketing at Aviva India
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Harshit Agrawal
I\'m passionate about Advertising and the magic it spells on the minds of Indian consumers.A highly passionate growth hacker with proficiency in managing activities across owned, paid, earned, and shared mediums to drive revenue at scale, awareness and recall. Maruti Suzuki, Hero MotoCorp, Airtel, Muthoot & Clix Capital are few of the brands I have worked with in the journey of over 15 years- Execute 360 degree digital media campaigns - Create award-winning communication, websites, mobile apps, chatbots and WhatsApp For Business- Achieved industry best Google Search ranks - Achieved largest share of voice for the brands I\'ve worked for- P&L custodian for D2C products and marketing departments- Hands on experience on AOPs, marketing budgets, and projections- Successfully convinced marketers & decision makers to move budgets from traditional to Digital mediums- Practical knowledge of Generative AI, ChatGPT, Bard and AI Chatbots- Executed CRM platform which is being used by over individuals at Muthoot Group- Marketing automation, CRM and data-driven marketing for higher ROI and customer stickiness- Experience of producing multiple ad films and short videos- 100% utilisation of budgets and targets for BTL campaigns across India- Managed brand ambassadors, celebrities, IPL and other sports sponsorships- Public Relations and investor relationshipsI just love whatever I\'m creating and wherever I\'ve worked so far. From a general compartment of the Indian Railways to the lavish office spaces of Gurgaon Cyber City, and to the breathtaking landscapes of Kerala. I\'ve just loved the journey.Core strengths-Quick understanding of business challenges- Decoding problem statements into pieces and resolve each at a time using digital eco-system. Confident leader, Networker, Motivator, Presenter- Project planning, managing & implementing project processes- Strong understanding of aesthetics & and have an eye for details- Highly creative and seasoned professional who thrives in a fast-paced environment to meet tight deadlines
Experience
Head of Marketing
Feb 2026 — Present · IN
Navigating Aviva through India\'s aspiration of becoming a healthy and protected nation.
Education
University of Virginia Darden School of Business
Marketing Analytics, Marketing
2020 — 2020
Indian Institute of Management, Lucknow
Executive Management Programme in Sales & Marketing Leadership, Marketing and Sales
Institute of Chartered Financial Analyst of India
CFA, Accounting and Finance
2007 — 2010
ITM UNIVERSITY, GWALIOR
MBA, Business Administration and Management, General
2007 — 2009
Skills
- Digital Media
- Team Management
- Media Planning
- Social Media
- Online Marketing
- Online Advertising
- Team Leadership
- Social Media Development
- Client Services
- Public Relations
- Online Reputation Management
- SEO
- Smo
- Presentations
- Creative Briefs
- Search Engine Optimization (SEO)
- Client Service Oriented
- Brand Management
- Microsoft Office
- Interpersonal Skill
- Website Development
- Market Research
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