Nishant Agrawal

Experience

1. Google Ads & Facebook Ads Specialist Performance Marketing Expert Ppc Manager

   ProfitPixel- Ecommerce Growth Partners

   Sep 2020 — Present

   Working for a multitude of E-commerce businesses across various niches; ranging from Fashion, Personal Care, Beauty, FMCG, Nutrition, Luxury and many more. Helped businesses break even for their online advertising efforts and become profitable over time. This was done with the help of a rigorous data-driven practice that included constant testing & data analysis. Watching the KPIs such as CPA and ROAS closely and optimizing for the business’ objectives. Selected Results: Got a ROAS of 6 while managing $300k/month in ad spends for a luxury furniture E-commerce based in London. Established Google Ads as a main sales channel. The business could only generate sales from Facebook Ads before. Generated consistent sales for the a Pharmaceutical E-commerce business based in USA while facing budget constraints. This resulted in 3x Revenue for the client in the 2nd Quarter of 2021. Drove a 300% Increase in new customer acquisition without increasing the acquisition cost per customer for a Children-wear E-commerce by using ‘Hyper-local Search Engine Marketing’ and doubled their revenue in 3 months. Boosted sales for a UK based Fashion E-commerce Business by 150%, primarily through. Facebook ad campaigns while consistently maintaining a profitable ROAS of 10. Revamped the digital strategy for a Health & Fitness E-commerce to reduce cost per acquisition by 25%.

Education

• Indian Institute of Management Bangalore

  Consumer Psychology

• Uttar Pradesh Textile Technology Institute

  Bachelor's of Technology, Apparel and Textiles

  2011 — 2015