Gourav Rao
Performance Marketing & Paid Media Specialist
- Role
- Performance Marketing at Reliance Retail
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Gourav Rao
I engineer profitable growth at scale. Across B2B SaaS and high-volume D2C, I\'ve built…
Experience
Performance Marketing
Jul 2022 — Present · Bengaluru, IN
Led performance marketing for two key brands — Qalara (Global Sourcing Platform) and Shein India (B2C Fashion E-commerce) under Reliance Retail’s portfolio- Managed paid media budgets of up to ₹50L/day across Meta and Google, driving consistent growth in sales and ROI- Improved conversion rate by 40% and reduced CAC by 35% within 10 days through data-driven optimization and creative testing- Collaborated with external agencies and internal tech teams to refine campaign tracking, audience segmentation, and attribution models- Provided strategic inputs to leadership on scaling digital channels and launching high-impact performance campaigns.
Education
Chhatrapati Shivaji Institute of Technology Kolihapuri, P O Pisegaon
Bachelor of Engineering (B.E.), Electronics and Telecommunication Engineering
2008 — 2012
Skills
- Affiliate Marketing
- Digital Strategy
- Landing Page Optimization
- Account Management
- Campaign Management
- Link Building
- CRO
- E-Commerce
- Javascript
- Web 2.0
- Html
- Management
- C++
- SEO
- Microsoft Office
- Video Production
- Product Management
- Brand Management
- Web Analytics
- Facebook Marketing
- Marketing Strategy
- Online Marketing
- Google Adwords
- E-Commerce SEO
- Entrepreneurship
- Marketing
- Training
- Google Analytics
- Ppc
- Business Development
- Digital Marketing
- Marketing Automation
- Remarketing
- A/B Testing
- C
- Pay Per Click (Ppc)
- Sem
- Blogging
- Lead Generation
- Advertising
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