Amit Agnihotri

About Amit Agnihotri

With 19 years of rich experience in the marketing profile, I currently lead the Marketing & Priority Matrix function for RS Components (India) operations. In this role, I lead the company’s B2B marketing efforts with uttermost attention towards the entire “Customer Lifecycle Management” journey including customer acquisition, development and retention. Also responsible for managing the annual marketing spend and bringing in innovative mediums to reach out to new customer segments and to existing customers PAN India.Execution of various marketing activities in my current assignment gets simpler, by managing it overseeing an in-house team of digital marketing professionals, graphic/web designers, Marcom expert & technical marketing specialists.An MBA from Sikkim Manipal University with specialization in Marketing, on the top of “hands-on experience” in driving eCommerce & customer acquisition through digital/online & traditional marketing.Reach out if you’d like to talk about marketing, technology or business.Specialties: Marketing & Branding, Customer Lifecycle Management, Business Operations & Strategy Building, eCommerce, Sales Enablement, Demand Generation, Exhibitions-Expos, Online/Digital Marketing, SEM, Web Analytics, Tie up’s & Strategic Alliance, Team Management, Budget Planning

Experience

1. Chief Operating Officer

   RS Components & Controls (I) Ltd.

   Feb 2024 — Present · Noida, IN

Education

• Indian School of Business

  Executive Programme in Digital Marketing and Analytics

• Indira Gandhi National Open University

  Post Graduate Diploma in International Business Operations, International Business/Trade/Commerce

• Sikkim Manipal University - Distance Education

  Master of Business Administration (MBA), Marketing

• University of Maryland - Robert H. Smith School of Business

  Professional Certificate , Data Science & Business Analytics

Skills

• Sales & Marketing Leadership
• Leadership
• Sem
• Multi-Channel Marketing
• Product Marketing
• Team Leadership
• Customer Lifecycle Management
• New Business Development
• Sales
• Lead Generation
• Customer Acquisition
• Web Analytics
• Demand Generation
• Performance Measurement
• Business Strategy
• Management
• Strategy
• E-Commerce
• Marketing
• Product Management
• Business Development
• Digital Marketing
• Market Planning
• Brand Management
• Marketing Strategy
• Marketing Management
• Email Marketing
• Mis
• SEO
• Online Marketing
• Technical Marketing
• Product Lifecycle Management
• Competitive Analysis
• Affiliate Marketing
• B2b
• Search Engine Marketing (Sem)
• Team Management
• Strategic Alliances
• Online Advertising
• Strategy Building