Agnieszka Grodzka Zarzeczna
Change and Engage Content Lead @Shell
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WORK HISTORY
Change and Engage Content Lead @Shell
Implementing new, global version of the B2B e-commerce platform (Shell MarketHub 2.0) across Lubricants, Mobility and Commercial Fuels businesses in Europe, Asia and US. Developing communication strategy and plan for change including marketing assets (comms, packs, webinars, onboarding assets). Monitoring and measuring communication effectiveness by identifying and tracking required KPIs in the analytics dashboard. Providing online training for 300+ customer operations’ employees and extensive Webinars for external customers to ensure sustainable change. Measuring change adoption and moving to business-as-usual operation model.
EDUCATION
Surrey University, School of Management
MSc, Marketing Management
University of Oxford
Executive Programme, Executive Leadership
Warsaw University
MA, Sociology
SKILLS
ABOUT AGNIESZKA GRODZKA ZARZECZNA
With over 15 years of experience in marketing and change management, I am a leader who…
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