Agnes Taterode
Head of Product Marketing, Europe - Branding Products, Cpg, Beauty & Luxury @TikTok
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WORK HISTORY
Head of Product Marketing, Europe - Branding Products, Cpg, Beauty & Luxury @TikTok
Paris, FR
Head of Product Marketing for Branding products across Europe, leading CPG, Beauty, and Luxury verticals. Responsible for European GTM strategy, product positioning, and launches to drive branding revenue growth and premium adoption. Partner closely with product, sales, agencies, and C-level advertisers to shape regional roadmaps and elevate brand effectiveness. Lead and develop a high-performing team of Product Marketing Managers across markets.
EDUCATION
University of Paris I: Panthéon-Sorbonne
DEUG, Economics
KEDGE Business School
Master 2, Marketing / Project Management
ABOUT AGNES TATERODE
Strategic marketing & digital leader with 17+ years at TikTok and Google. Expert in blending brand equity and performance to drive full‑funnel growth, e‑commerce, and omnichannel strategies for premium brands across EMEA. Skilled in paid, social & retail media, GTM leadership, and data‑driven brand positioning.
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