Shannon Smyth

About Shannon Smyth

As the Founder and CEO of A Girl’s Gotta Spa, I’m passionate about empowering women…

Experience

1. Director of Amazon Sales & Marketing

   The Chambers Group

   Jan 2020 — Present

   I lead the end-to-end strategy and execution for launching and scaling brands on Amazon. From initial product listing to long-term growth management, I oversee all aspects of a brand’s Amazon presence.Successfully launch new brands and product lines, developing optimized listings that drive visibility and conversionsManage full sales operations, including forecasting, pricing strategy, and performance analyticsDevelop and execute targeted Amazon Advertising campaigns (PPC and DSP), consistently improving ROAS and lowering ACOSConduct keyword research, competitor analysis, and continuous A/B testing to refine performanceCollaborate cross-functionally with creative, supply chain, and customer service teams to ensure operational excellenceMonitor trends and platform changes to keep strategies agile and effective in a rapidly evolving marketplaceMy role blends data-driven decision making with creative marketing insight to build sustainable sales growth and strong brand visibility on Amazon.

Education

• Rhode Island College

  BA

  1992 — 1996

Skills

• Public Relations
• Corporate Communications
• Public Speaking
• Creative Writing
• Search Engine Optimization (SEO)
• SEO
• Beauty
• Blogger
• Blogging
• Television
• Strategic Consulting
• Marketing
• Content Strategy
• Social Networking
• Online Marketing
• Conference Speaking
• New Media
• Beauty Industry
• Social Media
• Social Media Marketing
• Editing
• Marketing Communications