Aaron Harrison

About Aaron Harrison

Over the past 10+ years, I’ve grown from SDR making 50 cold calls a day to the first marketing hire and department lead responsible for revenue performance, GTM strategy, and board-level reporting.I’ve built and managed teams spanning marketing, revenue operations, and inbound SDRs.I’ve owned pipeline targets across North America, EMEA, and APAC.I’ve led RevOps when no one wanted to touch the stack.I’ve reported directly to CEOs and presented in quarterly board meetings.I’ve worked across the full marketing spectrum, from brand and PR to content, events, web, analytics, and GTM engineering. While demand generation remains my core discipline, I operate with a systems view of how all functions connect to revenue.What I’ve learned:1. Revenue organizations win when marketing thinks like an owner, not a service department.2. Client obsession beats internal politics every time.3. Operations matter, but speed and clarity matter more.4. GTM strategy is a living system. If it’s not evolving monthly, it’s decaying.Today, I lead go-to-market strategy and demand generation at Adora, operating as the adtech startup’s first marketing leader as we scale across the enterprise advertising ecosystem.My role sits at the intersection of marketing, revenue, product, and executive leadership. I partner closely with our CEO, operating partners, investors, leadership, and internal teams to define GTM direction, prioritize investment, and ensure marketing efforts tie directly to pipeline and revenue outcomes.I also work directly with senior marketing leaders at Fortune 500 brands, shaping how AI-driven creative and performance capabilities integrate into complex enterprise organizations. Those partnerships sharpen how we position, message, and evolve the product in real time.I care deeply about integrity, sustainable growth, clear communication, and building companies that deserve to win.

Experience

1. Director of Demand Generation

   Adora

   May 2025 — Present · Seattle, WA, US

   First marketing leader at an early-stage AI company emerging into the enterprise advertising ecosystem.Responsible for defining and executing Adora’s go-to-market strategy, brand narrative, demand generation approach, and sales alignment during a high-visibility growth phase.Key Areas of Ownership- Lead company-wide GTM strategy, aligning CEO, Operating Partner, Sales, and Product around clear revenue priorities- Architect Adora’s market positioning and category narrative within a crowded AI advertising landscape- Own launch strategy anchored around major industry moments - Tie conference and brand investments directly to pipeline targets, deal creation, and revenue impact- Partner directly with CMOs and senior marketing executives at Fortune 500 brands to shape customer storytelling and enterprise adoption strategy- Develop sales enablement frameworks that ensure tight alignment between marketing narrative and enterprise sales execution- Guide PR strategy and executive messaging to build credibility, trust, and differentiation in market- Manage marketing investment with clear accountability to pipeline contribution and long-term revenue growthIn this role, I operate across strategy and execution, from executive narrative development to funnel modeling to hands-on campaign architecture, ensuring that marketing functions as a revenue driver, not a cost center.

Education

• Butler University

  Bachelor of Arts, Political Science, Psychology, Religion

Skills

• Event Planning
• Cross-Cultural Competence
• Social Media
• International Development
• Community Development
• Education Policy
• Business Development
• Digital Marketing
• Salesforce.com
• Education
• Entrepreneurship
• Leadership
• Strategic Planning
• Civic Engagement
• Lead Generation
• Google Adwords
• Sustainability
• Investment Research
• SEO
• Educational Technology
• Account Management
• Google Analytics
• Microsoft Office
• Sales
• Social Networking
• Hubspot
• Data Analysis
• Content Management
• Research
• Public Policy
• Climate Action Planning
• Design Thinking
• Marketing
• Saas
• Content Marketing
• Project Management
• Powerpoint
• Microsoft Excel
• Marketing Strategy
• Team Leadership