Andrew Hailes

About Andrew Hailes

I’m a marketing and communications leader who thrives at the crossroads of creativity, strategy, and innovation. For more than a decade, I’ve helped brands transform how they connect with audiences—using data, storytelling, and technology to not only drive measurable growth, but to build genuine, lasting relationships.Currently, I serve as Marketing Manager for Artemis Insurance, where I oversee B2C and B2B initiatives across a portfolio of regional and national brands. I lead lead generation strategy, expanding monthly leads from 1,200 to 4,700 through optimized campaigns and advanced tracking systems. I also manage marketing strategy for mergers and acquisitions, ensuring seamless brand alignment and market integration. A highlight of my work has been directing the launch of the Artemis Insurance parent brand, developing a comprehensive rebrand framework that unites multiple acquired companies under a cohesive identity. Additionally, I spearhead financial services marketing, forging partnerships with banking and credit union partners to expand offerings and drive measurable revenue growth.Previously, I spent seven years at Goodwill Houston, where I advanced from digital coordinator to Manager of Marketing & PR, overseeing a $1.4M budget and leading a $2.1M rebrand of 80+ stores. I drove mission-focused, data-informed campaigns that boosted engagement, grew retail performance, and amplified brand presence. Through strategic partnerships, I secured high-impact placements with ABC13, KHOU11, iHeartMedia, the Houston Business Journal, and professional sports teams like the Houston Rockets and Astros. These initiatives significantly expanded community visibility while reinforcing brand trust.I am passionate about the future of digital transformation in marketing, including AI, automation, data analytics, and omnichannel engagement strategies. My leadership approach is collaborative, empowering teams to innovate while staying focused on delivering measurable ROI. Whether launching a brand, scaling lead generation, or building strategic partnerships, I thrive at the intersection of creativity, analytics, and community impact.Core Competencies:Strategic Marketing & Brand GrowthDemand Generation & Lead AcquisitionDigital Marketing & AI TransformationPublic Relations & Corporate CommunicationsCreative Content & Storytelling StrategyCommunity & Stakeholder EngagementData Analytics & Performance Optimization

Experience

1. Marketing Manager

   Artemis Insurance

   Oct 2024 — Present · Houston, TX, US

   Marketing and communications senior leader for Artemis Insurance and subsidiary brands: Texan Insurance, Ozark Insurance, West Texas Insurance, Tyner/Jeter Insurance, J&M Insurance, and Marek Insurance. I am focused on driving impactful lead generation strategies, fostering brand engagement, and building strategic partnerships that propel business growth. I leverage AI, data-driven insights and a deep understanding of customer needs to optimize marketing initiatives and deliver measurable results. By collaborating with cross-functional teams and forging valuable partnerships, I am able to enhance brand recognition, expand market reach, and support the company’s overall business objectives.

Education

• University of Houston

  Bachelor of Arts (B.A.), History

Skills

• English
• Event Planning
• Leadership
• Teamwork
• Public Speaking
• Messaging
• Editing
• Social Media
• Social Networking
• Microsoft Office
• Field Operations
• Research
• Political Campaigns
• Public Policy
• Political Science