Aaron Griffiths

About Aaron Griffiths

A Creative Director with a passion for helping brands and consumers connect in new, mutually beneficial ways. His deep expertise in brand advertising, social media, and emerging platforms comes from decades of experience leading teams at agencies and client-side (Meta/Facebook/Instagram, Ogilvy, Goodby, Silverstein & Partners, Arnold and Chiat Day). Throughout his career, Aaron has built and led teams whose award-winning creative campaigns have driven success for clients big and small, including Facebook, IBM, hp, Coca-Cola, L’Oréal, Adidas, Unilever, Michelin, and AB InBev.While he continues to work diligently on his clients’ behalf, his side hustle focuses on helping good causes build long-term, mutually beneficial partnerships with great brands. Aaron’s passion for collaboration, curiosity, and a deep sense of empathy have been key to his success and that of his clients.

Experience

1. Brand Consultant & Creative Director

   Griffco

   Nov 2022 — Present · New York, NY, US

   GriffCo is a curiosity-led brand advisory, working directly with company leadership to help understand their culture, optimize their brands and foster stronger, more positive connections with the communities they serve. We work with brands big and small, specializing in helping brands play a successful role in making the world a better place- ServiceNow is full speed ahead on making the world work better for everyone. Currently working with their People and Purpose team to ensure that we can emphasize and follow through on the \"for everyone\" part- Leah Ai: Worked closely with ContractPodAi, a legal contract workflow company, to transform into Leah Ai, an agentic Ai brand expanding their bold approach to enterprise workflow management with a unique touch- Craig Newmark Philanthropies: Partnered with Wondros to develop \"Take9,\" a national public awareness campaign to help us protect ourselves, our communities, and the nation from cyber attacks- YIM Hydration: Founded by two Italians raising their families in Thailand, Yim is the first 100% natural entry into the \"Mindful Hydration\" category – where every good day begins with Yim and every bad day struggles to survive- AgenusBio: Like many of you, I hate cancer. So it was my pleasure to help immuno-oncology biotech, Agenus, reimagine and reinvigorate their brand to harness \"The Power Within.\"

Education

• Aptos High School

  H.S. Diploma, Social Acceptance

  1986 — 1989

• Santa Clara University

  BS BA, Marketing, Studio Art

  1989 — 1993

• The Creative Circus

  Grad, Copywriting

  1995 — 1996

Skills

• Viral Marketing
• Interactive Marketing
• Online Advertising
• Experiential Marketing
• Experience Design
• Creative Problem Solving
• Digital Media
• Information Architecture
• Copywriting
• Web Design
• Interactive Advertising
• Broadcast
• Creative Strategy
• User Experience
• Content Strategy
• Integrated Marketing
• Advertising
• Creative Development
• Brand Development
• Idea Generation
• Creative Direction
• Digital Strategy