Athena Farrar

About Athena Farrar

Everyone is looking for a unicorn. My friends describe me as a Data Scientist who knows Marketing, Branding, and CRM. A businessperson who can sling code. A University of Chicago MBA who came up through Analytics There aren\'t many of us, and we\'re needed more and more all the time. We guide a business vision into the world of analytics and data science, and we translate the output into actionable results. I build and manage analytic departments and consulting teams, sell solutions, create strategic plans, and generate understanding across the enterprise. During my career, I have consulted to and worked within Fortune 5 companies all the way down to small advertising agencies, from C-suite to manager. I have worked across multiple industries from airlines to automotive to hospitality to videogames. My career has progressed from the down-and-dirty work of database design and coding through analytics and presentation, and now to sales and management. I will take your business analytic needs, design the plan to get them met, and meet them. If you\'re unsure where to begin, I can show you the way, and if you\'re far enough down a path to know that you\'re all tangled up, I can help set things straight. I can tell bad analytic work from good and bail you out when you\'ve been sold the bad stuff, and I can help you implement the good stuff where it delivers the best return. Most of all, I stand where worlds of analytics and business meet. I\'m the one who keeps them in sync. I keep good analytic work from getting put on a shelf. I make sure the business not only asks the right questions, but also asks the questions right. I make the ideas flow from each side to the other, so thinking and communication flourish. Looking for a unicorn? Give me a call.

Experience

1. Owner

   Athena Analytics

   Feb 2016 — Present · Chicago, IL, US

   Developed first-ever customer analysis for online retailer- Revealed an overwhelming need for completely new customer acquisition strategy- Doubled billingsBuilt acquisition models for regional bank rolling out new products, adding 20k new customersDeveloped customer segmentation migration plan and models for major trucking/leasing firm. Led to $5m savings and cut customer complaints 10%

Education

• University of Chicago

  A. B., Literature

  1984 — 1988

• Alma Mater Studiorum – Università di Bologna

  Certificate of Completion, Medieval Italian Literature and Poetry

  1986 — 1987

• The University of Chicago Booth School of Business

  M.B.A., Economics, Marketing, Org. Behavior

  1990 — 1992

• Università Bocconi

  Certificate of Completion, Game Theory

  1991 — 1991