Alex Gesalman
Sr. Brand Manager at Wingstop | MBA from Texas McCombs School of Business
- Role
- Senior Brand Manager at Wingstop Restaurants Inc.
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Alex Gesalman
Alex Gesalman is an innovator and strategist with a demonstrated ability to drive top line sales growth. He is currently serving the world flavor as a Sr. Brand Manager at Wingstop Restaurants Inc.
Experience
Senior Brand Manager
Apr 2023 — Present
Manages full-year strategic calendar planning, establishing marketing program cadence for productinnovation and cultural moments• Manages evergreen messaging strategy and creative for paid media channels, including Social, Linear, and OTT• Led the strategic development and execution of the 360 marketing campaign supporting the launch of New Crispier Tenders in Q1 2025• Leads cross-functional teams to bring product innovation and promotional oers to market• Collaborates with internal partners to analyze program performance and utilizes data to optimize future strategy and creative• Manages marketing partnerships with key beverage partners• Established principal team of internal graphic designers to drive national and local marketing campaigns
Education
Texas McCombs School of Business
Master of Business Administration - MBA
Spring Hill College
Bachelor of Science - BS, Double Major in Marketing/Management & Finance Economics
2013 — 2017
Skills
- Records Management
- Project Management
- Retail Operations
- Corporate Finance
- Organization Skills
- Education and Training
- People Management
- Time Management
- Sales
- Business Efficiency
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