Annmarie Gervasio

About Annmarie Gervasio

With more than eight years of experience in marketing and communications, I am a passionate and creative leader. I continuously met and exceeded goals, developed new marketing strategies, and developed campaigns that speak to the consumer journey.In my most recent position as the associate director of marketing, I managed a multi-channel, comprehensive marketing strategy for various programs and partners. In addition, I coordinated paid ads, printed material, and online material. In addition, I have the ability to analyze and synthesize key performance metrics to improve campaigns to increase business volume and to move constituents through the funnel.I excel at growing and converting leads using multi-channel persuasive marketing tactics, including digital ads, sponsored content placement, SEO, webinars, postcards, and radio advertising. I also research ways to improve tactics and adapt nimbly in challenging situations. I managed a small team, and I excel at fostering creative viewpoints and highlighting the strengths of my team to reach KPIs.In my previous roles, I assisted in recruiting a record number of freshmen and transfer students, produced a university magazine, and supported tourism in New Jersey. I have a Master of Arts in English Language and Literature and Creative Writing.

Experience

1. Director of Marketing and Public Relations

   Young Audiences Arts for Learning New Jersey and Eastern Pennsylvania

   Sep 2024 — Present · Princeton, NJ, US

   Continue to improve and evaluate organic social media - engagement is up by 30% since starting- Manage and implement a multi-channel paid, organic and grassroots marketing plan that includes email campaigns, paid Google search, and organic social- Promote advocacy efforts with a focus on increasing budget for arts programming in schools- Draft and distribute around 20 press releases per year- Improve brand unity by re-designing collateral, emails and the website- Manage the printing of a 64 page program guide- Update and optimize the current website - lead the search for a new website design

Education

• Seton Hall University

  Master of Arts (MA), English Language and Literature and Creative Writing

  2011 — 2013

• Saint Joseph's University

  Bachelor of Arts (BA), English Language and Literature

  2004 — 2008

Skills

• Writing
• Volunteer Management
• Communication
• Social Media
• Editing
• Research
• Nonprofits
• Facebook
• Fundraising
• Public Relations
• Poetry
• Prezi
• Email Marketing
• College Teaching
• Student Development
• Lesson Planning
• Fitness Instruction
• Social Media Marketing
• Choreography
• Powerpoint
• Crm Databases
• Marketing
• Tourism Marketing
• Career Development
• Microsoft Office
• Public Speaking
• Event Planning