Lori Smith

About Lori Smith

I help B2B tech companies grow by telling the most compelling truth about who they are, using the words their buyers believe.At ZOOM Marketing, that means starting with leadership conviction, then pressure-testing it in the market. I work closely with executive teams, dive deep with their best customers to understand what truly matters and why, and, bring in prospective buyers to sharpen differentiation and expose blind spots. The result is positioning that leaders can stand behind and markets act on.As Vice President at ZOOM Marketing, I lead market research and positioning direction for category leaders including Snowflake, Databricks, and Nutanix. I am especially energized by the brands young startups are building as they grow. I also help drive the agency’s brand growth through customer marketing and social presence, and I work closely with Ellie Victor on her thought leadership.I bring together strategic rigor and creative invention, with a strong bias toward clarity, momentum, and follow-through. I thrive in fast-moving environments, solving complex problems and turning ambiguity into language that moves markets.

Experience

1. Vice President

   Zoom Marketing

   Dec 2016 — Present · Palo Alto, CA, US

   I\'m part of the awesome team that develops data-driven positioning for tech leaders who grow into unicorns like Snowflake (Nasdaq: SNOW), ThoughtSpot, Fivetran, FloQast and many more at also write and promote ZOOM’s thought leadership content via our website and social media.

Education

• University of Massachusetts Lowell

  BA

Skills

• Message Development
• Budget Management
• Public Relations
• Account Management
• Marketing
• Social Media
• Budgets
• Writing
• Marketing Communications
• Concept Development
• Corporate Events
• Copywriting
• Marketing Strategy
• Brand Awareness
• Integrated Marketing
• Product Naming
• Storytelling
• Market Research
• Brand Development
• Competitive Analysis
• Start-Ups
• Creative Direction
• Strategy
• Messaging