Agatha Pardo

Venice Boat Adventures, LLC; Former Gannett Leader Consumer Marketing

Role: Sr Director Retention & Engagement at USA TODAY Co., Inc.
Location: Venice, FL, US
LinkedIn followers: 500 followers

About Agatha Pardo

Dynamic media marketing executive with passion for driving audience and revenue growth. Growth leader responsible for creating the strategy and execute paid acquisition, lifecycle and retention strategies. Results-oriented performer with the vision and skills to lead and inspire staff to achieve ambitious performance goals. Self-motivated, committed to success, enjoys dynamic and challenging work environment. Strong leadership and analytical skills. • Revenue Growth• Budgeting and Forecasting • Advanced Data Analytics • Audience Development• Lifecycle Marketing• Omni-channel Marketing • Testing & Optimization• Consumer Engagement & Retention

Experience

Sr Director Retention & Engagement
USA TODAY Co., Inc.
Jan 2020 — Present
Leading retention and engagement strategies to retain subscribers across more than 230 markets and USA TODAY. Oversee churn mitigation, stop save programs, new subscribers’ lifecycle marketing, loyalty and winbacks. Tactics include both onsite and offline channels with the goal of optimizing for performance. Successfully integrated Gannett\'s best retention/engagement practices across 120+ legacy Gatehouse markets.

Education

Empire State University
BS in Business Management
Empire State University
MBA

Skills

Competitive Analysis
Advertising Sales
Digital Media
Newspapers
Facebook
B2b
Direct Marketing
Social Media
Social Media Marketing
Marketing
Leadership
Marketing Strategy
Lead Generation
Digital Strategy
Advertising
Strategy
Online Marketing
New Business Development
Media Planning
Sem
Publishing
Sales Management
Mobile Marketing
SEO
Market Research
Integrated Marketing
Management
Social Networking
Customer Retention
Sales
Online Advertising
Digital Marketing
Email Marketing

Contact information

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Work email
•••••@gannett.com
Personal email
•••••@•••••.com
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Current company

USA TODAY Co., Inc.

Newspaper Publishing · 5.8K employees · New York, New York, United States

USA TODAY Co., Inc. (NYSE: TDAY) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. For more information, visit: www.usatodayco.com

gannett.com

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