Afsheen Zara Yousuf
HR Business Partner @Seasalt
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WORK HISTORY
HR Business Partner @Seasalt
Collaborated cross-functionally with Director of Retail and Finance team to design and implement a data-driven payroll model across the entire retail estate, delivering projected annual cost savings for FY25.• Designed and implemented an effective staffing model that optimises resources to boost sales and enhance customer experience during peak trading periods, while improving operational efficiency and managing high workloads.• Led a complex restructure consultation process impacting ~300 employees across 63 stores, achieving an efficient headcount reduction while maintaining operational stability. • Developed and rolled out a comprehensive training framework for store managers, clearly defining accountability and ownership to drive performance and consistency.• Partnered with and coached Area Managers across North, Midlands and South East areas with frequent travel to create and manage high performing and engaged teams that are focused on delivering the business goals efficiently and driving business profitability.• Managed complex and sensitive employee relations cases end-to-end, including long-term disability and dignity at work/sexual harassment matters, achieving successful resolutions through proactive engagement with ACAS, external legal teams and other stakeholders.
EDUCATION
University of Westminster
Human Resource Management, Business
SKILLS
ABOUT AFSHEEN ZARA YOUSUF
Empowering People, Driving Results\"As a senior CIPD-qualified HR professional with 15+ years of experience across public, private, and third sectors, I specialise in creating people strategies that deliver real value. Whether it’s unlocking talent, resolving complex ER cases, or driving engagement, I thrive on building solutions that align with business goals and empower individuals.From talent sourcing and rewards to learning and development, I’ve partnered with senior leaders to design and implement HR initiatives that meet both organisational objectives and employee needs. I believe HR is about more than processes—it’s about creating environments where people and businesses can thrive. Core Skills:Talent Management: Sourcing, mapping, and nurturing top talent to support long-term growth.HR Consulting: Strategic advice to empower senior stakeholders and deliver high-impact results.Employee Engagement: Building motivated, high-performing teams through thoughtful programmes.Learning & Development: Coaching and developing leaders to unlock their full potential.Stakeholder Influence: Proven ability to build strong relationships and negotiate successful outcomes. My Secret Sauce:A knack for forging strong, collaborative relationships at all levels—from team members to senior directors, with proven skills in negotiation and influence delivering successful outcomes.I combine expertise with a people-first mindset, believing that a touch of creativity, humour and authenticity can make even the most challenging HR scenarios transformative.
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