Afsheen A.

About Afsheen A.

Imagine standing in the middle of a vast, bustling city at night—lights flashing, people moving, conversations blending into an indecipherable hum.Now, imagine having the power to turn that chaos into a beautifully orchestrated symphony, where every movement, sound, and interaction tells a clear, meaningful story. That’s what I do with data.As a leader at the intersection of data engineering, digital analytics, and business intelligence, I don’t just interpret data—I architect the systems and strategies that transform fragmented signals into meaningful, actionable insights. I build scalable data pipelines and tagging frameworks that power analytics at speed and scale I lead cross-functional teams to drive revenue growth, customer engagement, and operational efficiency I ensure that data—from collection to visualization—is accurate, accessible, and aligned to business outcomesMy mission is to transform raw data into strategic intelligence that- boosts profitability- strengthens engagement; and…- increases retention.In a world where every decision can be powered by data, I help organizations turn information into impact. With a Master’s in Computer Science and deep expertise in data strategy, customer analytics, performance measurement, and business intelligence, I specialize in bridging the gap between technical complexity and business outcomes. Whether it’s optimizing processes, uncovering new revenue opportunities, or predicting customer behavior, my work ensures that data is not just collected—but leveraged for measurable success.I lead a team of skilled analysts and data engineers, ensuring that data initiatives don’t just generate reports—they fuel real business growth. I also drive innovation through Centers of Excellence, continuously exploring how emerging technologies can unlock new possibilities in data-driven decision-making.Ultimately, my passion lies in helping organizations turn raw data into strategic clarity. Because when data tells the right story, it doesn’t just explain the past—it shapes the future of business success.My expertise include:• Digital Analytics/Web Analytics & Data Engineering• Customer Experience & Marketing Analytics • Tagging Implementation (GA4, GTM, Tealium)• Storytelling and Data Visualization• Data Strategy & Governance• Cloud Data Platforms• Cross-Functional Collaboration• Automation• Team Development, Coaching, & Mentoring• Process Improvement & Optimization • Agile Project Delivery & Operational Management• Performance & Vendor Management

Experience

1. Director Advanced Analytics

   Baylor Scott & White Health

   Sep 2025 — Present

Education

• Sir Syed University of Engineering & Technology (SSUET)

  BE, Computer Engineering

• University of Bridgeport

  MS, Computer Science

Skills

• Pl/Sql
• Dreamweaver
• Content Management
• Mobile Marketing
• Sql
• Database Marketing
• A/B Testing
• Crm
• Cms
• Java
• Digital Media
• Web 2.0
• Html
• Java Enterprise Edition
• Blogging
• Customer Acquisition
• Requirements Gathering
• Google Analytics
• Comscore Digital Analytix
• Email Marketing
• Online Advertising
• Web Development
• SEO
• Flurry
• Digital Strategy
• Xml
• Online Marketing
• Conversion Optimization
• Integration
• Digital Marketing
• Social Media
• Software Development
• Sem
• Analytics
• Mobile Applications
• Tomcat
• Business Intelligence
• Ppc
• Web Applications
• Web Analytics