Saad Afsar
Co-founder @Primi Digital
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WORK HISTORY
Co-founder @Primi Digital
Toronto, ON, CA
At Primi Digital, we build full-funnel marketing and technology systems for restaurant and hospitality groups—merging creative storytelling with performance optimization.Our portfolio includes Mission Ceviche, Two Boots Pizza, Da Andrea, Rosa Blanca, and Buena Onda, helping them expand reach, streamline online orders, and enhance guest engagement.Key Results:• Drove 40% lift in online revenue through targeted campaigns and email lifecycle automation• Launched branded websites and ordering systems for 10+ restaurant locations across NYC and Toronto• Doubled guest acquisition for flagship brands through loyalty and location-based activation• Provided fractional CMO leadership to help owners scale without internal marketing overhead
EDUCATION
University of Toronto
Certificate, Digital Communication and Media/Multimedia
Institute of Business Management
Bachelor of Business Administration (BBA), Marketing
UWC Atlantic College
International baccalaureate, Majors (English, Mathematics, Economics) Minors (Design tech, Spanish, Political Science)
SKILLS
ABOUT SAAD AFSAR
If you’re a business leader aiming to modernize how your brand attracts, converts, and retains customers - I help you make that happen.As Co-Founder of Summer Digital and Primi Digital, I build marketing and technology systems that convert traffic into revenue. Our portfolio spans 40+ clients across North America and the UK from restaurant groups like Mission Ceviche and Two Boots Pizza to enterprise brands like Paperchase and Focus Lifestyle - building 20+ websites, running SEO and paid media programs, and integrating analytics and automation to scale what works.Before starting Summer Digital, I spent over a decade leading sales, strategy, and brand growth at Unilever and Samsung, where I launched national product lines across packaged foods, tablets, IT products, and digital photography - driving market share and developing community-led growth initiatives.Over the past few years, our campaigns have delivered up to 120% organic lead growth, doubled paid media ROI, and cut customer acquisition costs by nearly 30%. Every initiative is tracked weekly for performance—anchored in results.Results I care about: • 120%+ growth in organic leads with revenue-aligned SEO • 2×–6× ROI across paid channels through disciplined spend optimization • ~30% lower CAC by focusing only on high-intent trafficToday, I help organizations align strategy, storytelling, and technology — so marketing isn’t just creative, it’s commercial.
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