Afroz Siddiqui
Digital Marketing Manager
- Role
- Digital Marketing Manager at Allcargo Global
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Afroz Siddiqui
Website auditing (E-Commerce) – Includes all major aspects of On Page & Off Page…
Experience
Digital Marketing Manager
Sep 2020 — Present · Mumbai, IN
Designing and executing multi-channel campaigns that drive brand awareness, engagement, and revenue growth. Adept at developing innovative strategies that align with business goals while leveraging data to optimize performance and maximize ROI.Driving online growth through strategic digital campaigns and SEO best practices. Passionate about building integrated marketing strategies that enhance brand visibility, improve search engine rankings, and generate leads. Known for blending creativity with analytics to maximize performance across paid, organic, and owned channels.Specialized in crafting compelling content, optimizing digital ads, and managing high-performing teams across paid, earned, and owned media channels. Passionate about industry trends, understanding customer behaviour, and delivering measurable results in fast-paced, competitive markets.SEO Strategy: On-page and off-page optimization, technical SEO, backlink building, and keyword research.Performance Marketing: Paid search (Google Ads), social media ads (Meta, LinkedIn), and programmatic campaigns.Content Marketing: SEO-friendly content creation, blogging, and editorial calendars.Web Analytics & Reporting: Google Analytics, Search Console, SEMrush, and Ahrefs.Email Marketing & CRM: Customer segmentation, automation tools (HubSpot, Mailchimp, Netcore), and drip campaigns.Conversion Rate Optimization (CRO): A/B testing, landing page optimization, and user experience (UX) improvements.
Education
Welingkar Institute of Management
Master of Business Administration - MBA
Symbiosis College of Arts & Commerce
Bachelor's degree
Skills
- Google Analytics
- Media Planning
- Social Media
- Affiliate Management
- Google Adwords
- Landing Page Optimization
- Lead Generation
- Social Networking
- Google Webmaster Tools
- Advertising
- Affiliate Marketing
- Online Marketing
- Web Analytics
- Digital Media
- Online Advertising
- Keyword Research
- Analytics
- Social Media Marketing
- Digital Strategy
- Ppc
- Email Marketing
- SEO
- Smo
- Strategy
- E-Commerce
- Digital Marketing
- Sem
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