Afrin Ahamedi Shaik
Strategic Growth Marketer | Specialist in Partner Ecosystems, Marketing Analytics & Multi-Channel Campaign Optimisation| Proven Revenue Growth Across UK, APAC, US & DACH Regions
- Role
- Media Channels and Activation Specialist at Target
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Afrin Ahamedi Shaik
I’m a growth and go-to-market marketer who turns strong ideas into scalable systems and…
Experience
Media Channels and Activation Specialist
Mar 2024 — Present
Is one of the world’s most recognized brands and one of America’s leading retailers. Led the transition of the affiliate program from an external agency to an in-house operation, resulting in significant improvements in CRM efficiency and a substantial 240% increase in partner size. Executed 3 activation campaignswith new partners over six months, leading to a 27% increase in engagement and a boost in revenue. Oversaw recruitment, and optimization strategies for influencers, managing high-potential partnerships of over 250 creators, which significantly improved key metrics such as impressions, clicks, and sales, thereby enhancing brand visibility and maximizing ROAS. Developed affiliate marketing strategies aligned with business objectives by coordinating across paid social, search, creative, copywriting, and data science teams, effectively managing cross-functional projects to meet marketing goals. Directed recruitment, auditing, strategy development, and partnership management.
Education
Welingkar Institute of Management
PGDM
2018 — 2020
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