Afreen I.

About Afreen I.

As a digital journey manager at HDFC Bank, I create seamless and engaging experiences for users across various digital platforms. I leverage my skills in digital journey flow creation, product management, UX, and SQL to deliver innovative and user-centric solutions that enhance customer satisfaction and loyalty. I have pursued BTech in Metallurgical and Materials Engineering from the National Institute of Technology, Srinagar, where I have gained a strong foundation in materials science, engineering, and technology. I have gained valuable research experience as an intern at the National Metallurgical Laboratory and a research assistant at the Indian Institute of Science. I am passionate about applying my knowledge and skills to solve real-world problems and create value for users.

Experience

1. Digital Journey Manager

   HDFC Bank

   Oct 2022 — Present · Bengaluru, IN

   Developing and enhancing product strategies across various platforms.Collaborating with business teams, BSG-IT, and stakeholders to gather requirements and drive the development of necessary product enhancements.Overseeing project progress to ensure timely and bug-free delivery.Conducting thorough testing of new developments to identify and rectify bugs or process gaps, ensuring high-quality deliverables.Regularly interacting with implementation teams and gathering feedback on products and processes from all channels using digital platforms.Utilizing feedback received to drive enhancements across all products and platforms, with a focus on process improvement, turnaround time (TAT), and approval rates.Reviewing feedback from external touchpoints to enhance the user experience on all digital platforms.Continuously reviewing and optimizing existing processes deployed on the digital platform to improve efficiency and user experience.Undertaking enhancements for various products to improve user interface (UI), user experience (UX), and fields as needed.Regularly reviewing competition offerings for capabilities, features, and UI/UX, benchmarking them against the bank\'s offerings and driving development efforts to maintain competitiveness.Resolving queries and bugs reported by users in a timely manner to ensure a seamless user experience.Conducting Root Cause Analysis (RCA) for reported bugs and taking corrective actions within defined timelines to prevent recurrence.

Education

• National Institute of Technology, Srinagar

  Bachelor of Technology - BTech

  2018 — 2022