Afreen Asif
Senior Product Executive | Driving GTM & Data-Led Growth in Healthcare | Market Research | Product Strategy
- Role
- Senior Product Executive at Apple Therapeutics Pvt Ltd
- Location
- Ghaziabad, UP, IN
- LinkedIn followers
- 500 followers
About Afreen Asif
I am a product-focused professional with 2+ year hands-on experience supporting Product Strategy, GTM, and data-driven decision-making across healthcare and B2B SaaS environments. At Apple Therapeutics, I worked as a Senior Product Executive collaborating with cross-functional teams to translate market insights into actionable product and business inputs. During my time at iZooto (Datability Solutions Pvt Ltd), I strengthened my foundation in user research, competitive analysis, and ICP development, leveraging Apollo, LinkedIn Sales Navigator, and Lusha to support high-quality pipeline generation.I bring strong analytical rigor supported by ongoing upskilling in the Python, and Advanced Excel, enabling me to work comfortably with data analysis, stakeholder management, and roadmap support. I am particularly interested in building and scaling products in SaaS, healthtech, and consumer tech where user insights and experimentation drive growth.Open to opportunities as an Associate Product Manager / Product Executive / Product Analyst where I can contribute to user-centric product development and measurable business impact.
Experience
Senior Product Executive
Aug 2025 — Present · IN
Led end-to-end execution of go-to-market strategies for key pharmaceutical brands, contributing to ~18–22% YoY growth in priority product segments.Analyzed prescription trends, competitor positioning, and market share data to identify growth opportunities, enabling data-backed portfolio decisions.Partnered with cross-functional teams (sales, medical, regulatory) to refine product positioning and improve field adoption.Designed and optimized marketing campaigns based on performance analytics, improving campaign engagement by ~25%.Supported product lifecycle management by monitoring product performance KPIs and recommending corrective actions for underperforming SKUs.Conducted primary and secondary market research to uncover physician insights, directly influencing messaging and GTM strategy refinement.
Education
Jaypee Institute Of Information Technology
integrated btech + mtech , Biotechnology
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