Amanda Potter

About Amanda Potter

With ten years of experience in marketing, my current role involves managing enterprise content strategy for the largest rural health system in the U.S. I lead a dynamic team of content strategists to provide comprehensive, full-funnel content strategy, including tactics such as earned media, podcasts, and social media. My team and I work across multiple service lines, including health services, insurance, sports, and the Sanford Foundation. Recognized as an award-winning content professional, I love leading impactful, engaging content that brings creatives joy and positively impacts organizational goals and metrics. I also find joy in developing professionals early in their careers, both in my immediate team and through mentoring.In my free time, I am a writer (memoir, poetry, and nonfiction), single mom to one, and active volunteer board member. I\'m proud of growing up in the Dakotas and the values it gave me: work hard and give back.

Experience

1. Manager, Content Strategy

   Sanford Health

   Mar 2022 — Present · Sioux Falls, SD, US

   I lead a team of six content strategists providing social media and content strategy and operations for over 350 social media accounts over multiple service lines, including health services, insurance, sports, and the Sanford Foundation.

Education

• Sioux Falls Seminary

  Master of Divinity (MDiv)

• University of Jamestown

  Bachelor of Arts (BA)

Skills

• Social Media Marketing
• Marketing
• Youth Mentoring
• Customer Service
• Policy
• Grants
• Press Releases
• Advertising
• Public Speaking
• Blogging
• Grant Writing
• Editing
• Nonprofits
• Fundraising
• Program Management
• Hootsuite
• Writing
• Public Relations
• Internal Communications
• Social Services
• Community Outreach
• Volunteer Management
• Social Media
• Web Content Writing
• Program Development
• Teaching
• Copywriting
• Journalism
• Proposal Writing
• Research
• Facebook