Amanda Fonorow

About Amanda Fonorow

I work at the intersection of marketing, thought leadership, and leadership development, partnering with coaching and consulting firms to clarify their message, elevate their brand, and turn expertise into meaningful impact.My work centers on helping organizations translate complex ideas like assessment, coaching frameworks, and leadership insights into clear, compelling narratives that resonate with executives, HR leaders, and practitioners. I collaborate closely with CEOs, operations leaders, and subject-matter experts to shape brand voice, guide go-to-market strategy, and build content systems that support both growth and credibility.Across my roles, I lead thought leadership strategy, content and campaign execution, brand audits, and visibility initiatives (including PR, speaking opportunities, and practitioner communities). I’m especially energized by work that connects rigor and humanity, where strong research, reflective practice, and real-world leadership challenges meet.I bring a background in knowledge management and systems thinking, which means I don’t just create content; I build structures that make it sustainable, aligned, and useful over time. I’m often the connective tissue between marketing, operations, and client experience, ensuring that what an organization says externally reflects what it truly delivers.I’m drawn to mission-driven teams who care deeply about people, learning, and long-term impact and who believe leadership development should be both thoughtful and practical.

Experience

1. Marketing Director

   Shore Coaching

   Jan 2026 — Present · Athens, GA, US

   Lead thought leadership and brand strategy, translating coach insights into high-impact content that positions the firm as a leader in executive and leadership developmentOwn and maintain a refined, consistent brand voice across all external channelsManage the firm’s digital presence and content cadence, including LinkedIn, monthly blog, and monthly newsletterDrive public relations and visibility efforts, securing podcast appearances, speaking engagements, and award opportunities for the CEOOversee paid media strategy and SEO, including LinkedIn and Google campaigns targeting HR and C-suite audiencesAudit and refresh all external-facing sales and marketing collateral, including premium decks, one-pagers, and branded materialsPartner with executive leadership and coaches to ensure a high-touch, premium client journey from first contact through offboarding

Education

• Everglades University

  Bachelor of Science, Alternative Medicine

  2005 — 2008

• University of North Carolina at Greensboro

  Master's, Library and Information Studies

  2010 — 2012