Forrest Jones
Marketing I Communications I Content Strategy I Public Relations I Social Media I Thought Leadership
- Role
- Content Marketing Manager at Temenos
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Forrest Jones
Hello! I’m Forrest Jones—a seasoned professional in the vibrant realm of content strategy…
Experience
Content Marketing Manager
Jan 2024 — Present · Miami, FL, US
I drive content strategy and execution for lead generation and brand awareness activities, initially focusing on North America and Latin America/Caribbean markets in 2024 and now as part of the global marketing campaigns team in 2025. I develop a diverse range of content—including pillar documents, white papers, blogs, infographics, eBooks, ghostwritten bylines, social media campaigns, and email marketing—to convert leads into customers for core banking solutions. Additional focus areas include digital onboarding, journey management, and lending solutions to optimize origination, collection, and recovery processes.Key Contributions:• Led content strategies for global campaigns, developing comprehensive pillar documents that serve as the foundation for all related assets.• Created content for digital marketing across Demandbase, Google Search, Google PMAX, LinkedIn ads, and SEO initiatives; contributed to the company’s website revamp.• Refined marketing strategy to emphasize both business and technical advantages of Temenos\' core banking solutions, including on-premises, cloud (public/private), SaaS, AI, data analytics, Journey Manager, and LMS front-end solutions.• Strengthened messaging around the financial benefits of core modernization, focusing on Cost-Income Ratios, Return on Shareholder Equity, and other key metrics.• Ghostwrote social media content, media bylines, and public speaking materials for senior executives to enhance their thought leadership.• Led awareness campaigns for Temenos’ digital banking, payments, and wealth management offerings.• Prepared executives for media interviews across the Americas, significantly boosting brand visibility and lead generation.• Contributed to Temenos’ top-performing growth in Latin America and the Caribbean during my tenure.
Education
Thunderbird School of Global Management
MBA
Hampden-Sydney College
BA/BA
Miami Country Day School
High School Diploma (College Prep)
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