Andrew Fitz-Earle

About Andrew Fitz-Earle

KEY VALUE OFFERING: I’m a consumer-focused strategist with a passion for driving Digital innovation to accelerate D2C growth and AI-powered customer experiences. I help global startups and Fortune 500 companies build competitive advantage and scalable solutions across the ecommerce value chain, sales, marketing, AMS/Managed Services, Application Development, and BPO/BPaaS. CAREER HIGHLIGHTS: At Deloitte Consulting, I lead global teams in advancing digital innovation, customer data platforms, and D2C strategies, earning leadership recognition as a Top Performer, a distinction reserved for the top 5% of the firm. I architected a billion-dollar D2C channel for a video gaming brand from the ground up and activated a customer data platform for a global athletic apparel and equipment brand to drive loyalty and retention through personalized experiences. I also helped grow Deloitte’s Digital Foundry & Operations practice, accelerating growth 6x in 3 years. At Astound Commerce and Cognizant, I accelerated sales growth, led large cross-functional teams, and delivered innovative solutions across SFCC, SAP Commerce, and commercetools platforms. As VP Strategy & Partner at Desato (Hong Kong), I helped grow a digital commerce consultancy with client portfolios across China, U.S, and South America. LEADERSHIP STYLE: As an innovator and strategist, I build global teams, hiring and mentoring exceptional talent to enhance customer conversion, retention, and success. As a hands-on leader, I foster a culture of innovation, leveraging AI and customer data to enhance operations, automation, efficiency, and user experience. Collectively, our work raises the bar in delivering new forward-thinking technologies. EXPERTISE: Digital Commerce Strategy Artificial Intelligence and Customer-Driven Solutions D2C Growth | Customer Data Platforms (CDP)| Ecommerce Platform Design (SFCC, SAP Commerce) Application Development | Managed Services | Program and P&L Management Innovation | Roadmap Planning | Product Development | User Experience Design EDUCATION:Bachelor of Business Information Systems & Marketing, Simon Fraser University Beedie School of Business Graduated Top in Class (#1) in MIS and Corp Strategy | Dean’s Honor Roll Recipient LET’S CONNECT: I look forward to connecting with like-minded professionals to advance customer-focused solutions across digital commerce and AI and dicuss new opportunities for growth and collaboration. Feel free to reach out to start a conversation.

Experience

1. Senior Manager, Customer Portfolio (Digital Foundry, Operations, Innovation & Ai)

   Deloitte

   Sep 2018 — Present · US

   SCOPE: Advance innovation, practice development, sales growth, and KPI impact across segments: commerce, sales, service, marketing, AI, cloud, and operations. Lead global teams. Foster culture of innovation, delivering expertise in sales, D2C marketing, AMS/Managed Services, Application Development, and BPO/BPaaS, to architect industry-leading ecommerce platforms high-profile client portfolio. Analyze and document current-state systems, processes, and environments. Apply creative concepts and technical designs to lead design and development to deliver customized solutions. KEY CONTRIBUTIONS: Built $1B+ Direct-to-Consumer (D2C) channel from ground zero, partnering with a global entertainment company for 4.5 years. Designed and implemented infrastructure, integrating all segments while managing cross-functional team across core technology, supply chain, organizational design, PMO, tax, cyber security, and order management. Facilitated Deloitte’s rise to #1 rank by Forrester Research in commerce consulting services and served as case study. Activated and operated Customer Data Platform, the foundation of global athletic apparel and equipment company. Reduced time spend on daily operations 50% and automated daily data quality and cleansing. Improved customer retention. Grew new consulting practice 6x in 3 years Accelerated customer conversion and reduced sales time by delivering new capabilities on SFDC Sales and Service Platform. Worked directly with D2C automotive startup to shape strategy and competitive advantage. Recognized as Top Leader (2022) of 70+ senior managers. Acknowledged as “Exceptional” contributor two years in a row, reserved for top 5% of the firm. Surpassed sales and revenue metrics and utilization targets every year during tenure. Achieved high metrics for new projects, contract extensions, and follow-on projects. Received 5+ achievement awards for exceptional contributions to projects and firm initiatives.

Education

• Beedie School of Business at Simon Fraser University

  Bachelor’s Degree, Management Information Systems