Afia Asamoah

About Afia Asamoah

Hello! My name is Afia Asamoah, I graduated from the University of Delaware with a B.S. in Fashion Merchandising. My current interests within the retail industry include category management, planning and trend forecasting. My love for fashion began as a young girl when I used to go with my aunt to her two boutiques that she owned in Ghana on the weekends. As I grew up and learned about the vast range that is the retail industry, I was even more intrigued and wanted a career path with the industry.While a student at the University of Delaware, I was a writer for the school’s fashion magazine UDress, a model coordinator for the Apparel Design-ran group Synergy, and a 2020 Fashion Scholarship Fund Recipient.After graduation, I pivoted to Supply Chain, first as an Allocation Analyst in Sephora @ Kohl\'s. I am currently an Inventory Analyst working at Target, currently in the Ulta Beauty @ Target partnership. While I never thought I would end up in this category of the industry, I have learned a lot about the inner workings of stores through this role, and it pivoted my interests into Planning and Category Management.Thank you for visiting my page!

Experience

1. Inventory Analyst - Ulta Beauty Target

   Target

   Mar 2023 — Present

   Manages inventory purchasing, positioning and distribution for Ulta Beauty @ Target’s Skincare and Haircare categories accounting for $250M in annual sales, SKUs and over 40 brand partners.Revitalized the Ulta Beauty @ Target dashboard for 70+ brand partners to access sales, inventory, and forecasting metrics pivotal to analyzing business performance.Supported the launch of the OUAI To Go endcap in March 2025 through a strong inventory set of 99.85% WIP; a 685 bp improvement to goal. Achieved strong sales that positively changed business comp from -3% to +8% YoY, beating plan by 11% YTD, and continuing its streak as the #1 most productive brand in Haircare.Developed a tool to support Ulta’s transitions, which streamlined processes and provided accurate forecasts to brand partners. Achieved in-stock goals for three transitions in a row, a first in the history of the partnership. Implemented a spending strategy for slow-turning items with unproductive inventory and high WOS which led to $7.4M in inventory savings and year-over-year across Skincare and Haircare.

Education

• University of Delaware

  Bachelor's degree, Fashion Merchandising

  2017 — 2021