Affan Ahmad

About Affan Ahmad

Business Leader with more than 12 years work experience in P&L Management across Retail E-Commerce- Cross Functional Expertise with a demonstrated track record of building high growth & profitable categories while improving Customer & Partner experience- Specialize in Structured Strategy Formulation & leading it with strong execution across stakeholders in an ever changing dynamic environment.Specialties: OTB Planning, E-Retailing, E-commerce start up, Global Sourcing, Omni Channel, E-commerce ventures, Vendor development, Purchasing, Negotiation, Brand collaborations, margin set-up, Private label development and procurement of goods at cheapest cost

Experience

1. Category Head Ecommerce and Omni Channel

   Paytm

   May 2015 — Present · Noida, IN

   Managing the P&L for the category.Handling a business of more than 500Cr+ Ensuring the P&L of the category. Optimization of visibility funnel, maintaining healthy balance of Impression to grid view, click through rate and conversions. Identifying revenue leakage channels and taking corrective measure to get them fixed. Omni channel business-Leading the Ship from Store/Ship from Warehouse/Pick at Store. Working with top brands/MBO’s like Redtape, Sports Station, Value Station, Red chief, Lotto and multiple franchise stores. O2O(offline to Online)- Instrumental in created India’s first seamless O2O store in collaboration with Redtape.(on the lines of HEMA stores in China) B2B Wholesale Business- Part of the founding team of Paytmmall wholesale business. Working up with top International, Indian mass brands and national labels. Doing order montly. Global Sourcing- Footwear sourcing head for “ENSO”. Paytmmall’s white label selling globally procured merchandise. Doing 40+ Cr business from ENSO. Social Commerce - The refer and buy model (Like Pinduoduo in china), Model is already showing positive response and doing 50+ order daily. Gift Vouchers business- Managing Paytm offline gift voucher business for various offline brand stores. Top Brands/MBO’s include SSIPL group, Mirza International, Action Group and Khadims. This helped them in increasing the traffic as well as AOV and conversions. People Management- handling team of 30+ members directly and around 80+ indirectly. Data Analysis- Analyze Sales, Customer demographics, buying behavior, trends and Inventory performance for selection of Options and Range. NPS- Ensuring positive Merchant ratings and Net promoters score.

Education

• Annamalai University

  MBA

  2007 — 2009

• St Joseph, senior secondary school, Kanpur

  Intermediate

  1996 — 2005