Abi Feseha

About Abi Feseha

As a global marketing and strategy executive, I help organizations and brands unlock growth and competitive advantage by transforming how they connect with customers. I\'m currently the Global Head of Marketing Offers for Capgemini leading a multi-million dollar portfolio across 80+ countries — delivering end-to-end solutions that include marketing strategy, customer experience, data analytics, AI and tech innovation and strategy execution. Additionally, I\'m the Head of Digital Marketing in North America where I\'m responsible for the growth and delivery of marketing solutions, strategic integration with MarTech, and marketing operations. My expertise is at the intersection of marketing, strategy and innovation. I\'ve built and scaled global teams, architected future-ready operating models, and launched AI driven solutions that drive measurable business impact. I lead with a bias for action and a commitment to outcomes, merging creativity with data and strategy with execution. Whether shaping a modern go-to-market model, reimagining customer experience or advising on transformation, I focus on building lasting value and meaningful connection between brands and their audiences. Focus Areas- Executive leadership across marketing, strategy and customer experience - AI driven transformation and scalable operating models - Brand, content, and performance marketing at global scale- Building inclusive, high-performing teams rooted in impact and empathy

Experience

1. Global Offer Leader for Connected Marketing

   Capgemini

   Apr 2025 — Present · Dallas-Fort Worth, TX, US

Education

• University of Southern California

  BS

• University of Maryland - Robert H. Smith School of Business

  Master of Business Administration (MBA)

• St Mary's University College, Twickenham London

  PGC

Skills

• Analysis
• Leadership
• Epic
• Fixed Income
• Software Development Life Cycle
• Entrepreneurship
• Data Analysis
• Epic Systems
• Investment Banking
• Strategy
• Analytical Skills
• Investments
• Financial Services
• Finance
• Project Management
• Test Process Development
• Change Management
• Financial Analysis
• User Acceptance Testing
• Valuation
• Healthcare Information Technology (Hit)
• Requirements Analysis
• Software Implementation
• Financial Modeling
• Corporate Finance
• Management
• Bloomberg
• Strategic Planning