Anthony F.

About Anthony F.

I’m a Director of Growth Marketing with 10+ years of experience scaling paid media and retail media programs for CPG and consumer brands in highly competitive environments.I currently lead growth marketing at Deep Brands, where I own an multi million annual media portfolio across retail media, paid social, and programmatic, driving 46%+ revenue growth while improving ROAS, NTB, and operational efficiency. I manage strategy, budget allocation, experimentation, and performance storytelling in close partnership with Sales, Finance, and platform partners.My background spans retail media networks (Target Roundel, Walmart Connect, Instacart, DoorDash, Kroger / 8451°), paid social (Meta, TikTok, LinkedIn), and programmatic display. I specialize in building channels from zero, implementing tooling and automation to reduce internal costs, and translating complex performance data into clear executive narratives.I’m most effective in roles where growth, measurement, and cross-functional leadership intersect—and where disciplined execution is paired with curiosity, experimentation, and accountability.

Experience

1. Director of Growth Marketing

   Deep Brands

   Aug 2023 — Present

   Own growth marketing strategy and an $8M+ annual media budget across retail media, paid social, and programmatic, driving 46%+ revenue growth and market share expansion for a national CPG brand.Lead strategy, planning, and performance optimization across retail media networks including Target Roundel, Walmart Connect, Instacart, DoorDash, Kroger / 8451°, CitrusAd, and CriteoManage paid social and digital channels including Meta (Facebook & Instagram), TikTok, and LinkedIn, aligning creative testing, audience strategy, and measurement to drive efficient growthBuilt and scaled programmatic display from zero using The Trade Desk via Mogl, defining targeting, measurement frameworks, and scaling the channel into the broader media mixImplemented Skai to centralize reporting and optimization workflows, reducing manual effort and improving speed to insight across retail media and paid channelsLead and develop an internal growth marketing team, setting performance standards, coaching team members, and fostering a culture of experimentation and accountabilityPartner closely with Sales, Finance, and external platform teams to align media investment with retailer priorities, joint business plans, and broader commercial objectivesTranslate performance data into clear executive-level storytelling across ROAS, NTB, OPD, and incrementality to inform decision-making and resource allocation

Education

• Dev BootCamp

  Web Development

  2014 — 2014

• General Assembly

  User Experience Design, User Experience Design

  2017 — 2017

• State University of New York Cortland

  BA, Communications: Public Relations & Advertising

  2006 — 2010

• School of Visual Arts

  Continuing Ed., Graphic Design

Skills

• Microsoft Office
• Git
• UX
• Activerecord
• Html
• Webpack
• Advertising
• Adobe Creative Suite
• Customer Service
• Mysql
• Ember.js
• Google Analytics
• Ruby
• Jquery
• Graphic Design
• Html5
• Sqlite
• Postgresql
• Os X
• Front-End Development
• Web Development
• Web Design
• React.js
• Mongodb
• Javascript
• Sinatra
• Ruby on Rails
• Invision
• Github
• Cascading Style Sheets (Css)
• Css
• Angularjs
• Social Media