Angela Ferragamo

Creative Marketing Leader | Expert in Brand Strategy, Digital Engagement & Revenue Growth | Passionate About Purpose-Driven Travel Experiences

Role
Vice President Marketing, Smithsonian Journeys at Smithsonian Enterprises
Location
Alexandria, VA, US
LinkedIn followers
500 followers

About Angela Ferragamo

Purpose-driven marketing executive with a passion for connecting people to transformative travel experiences. I bring deep expertise in brand strategy, digital engagement, and high net worth marketing—shaping campaigns that inspire, inform, and drive impact. With a strong foundation in both corporate and nonprofit sectors, I specialize in building strategic partnerships, elevating customer relationships, and leading cross-functional teams toward shared goals.Whether developing immersive travel programs or leading change across organizations, I thrive at the intersection of creativity, strategy, and mission. MBA in Marketing and Finance, magna cum laude.

Experience

  1. Vice President Marketing, Smithsonian Journeys

    Smithsonian Enterprises

    Feb 2016 — Present · Washington, DC, US

    I lead the marketing engine behind Smithsonian Journeys, crafting innovative strategies and compelling campaigns that bring our journeys to life—from curated tours and cruises to tailor-made adventures. I oversee the full spectrum of marketing activity, driving customer engagement and loyalty through digital innovation, print storytelling, brand elevation, and media outreach.At the heart of my work is a mission: to connect curious minds with unforgettable travel experiences that reflect the Smithsonian’s legacy of discovery. I thrive on turning insights into action, building meaningful connections, and inspiring travelers to explore the world with purpose.

Education

  • Babson F.W. Olin Graduate School of Business

    MBA, Marketing and Finance

  • UCL

    History of Art

  • Smith College

    BA, Political Science and Art History

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Angela Ferragamo — Vice President Marketing, Smithsonian Journeys at Smithsonian Enterprises in Alexandria, VA, US | Unifers