Alicia Chamberlain

About Alicia Chamberlain

I’m a product marketer who specializes in turning market and customer insight into portfolio-level go-to-market strategy for complex, technical portfolios. My background spans graphic design, integrated campaign execution, and senior-level marketing strategy, giving me a deep, well-rounded perspective on how to translate complexity into clarity and drive meaningful business impact.With over a decade of experience across fast-paced agencies, B2B manufacturing, and a mission-driven nonprofit in mobility engineering, I have consistently taken on growth-oriented challenges that expand scope and influence. In my current role, I operate as a product marketing partner shaping positioning, guiding go-to-market strategy, and influencing cross-functional decisions through research, customer insight, and data analysis. I am known for independently leading strategic initiatives, building trust with stakeholders, and aligning teams around customer-first positioning and value. What drives me?I’m endlessly curious. I believe the best marketers are lifelong learners who continuously evolve to better understand their audience, industry, and impact. Whether I am conducting research to inform direction or building a cross-functional campaign, I lead with a growth mindset and a strong commitment to credibility, clarity, and trust.🤝 How I work:I thrive in collaborative environments where ideas are shared openly and outcomes matter. I’m just as comfortable digging into analytics as I am leading creative strategy, and I value relationships as much as outcomes. Listening closely, communicating clearly, and creating alignment across teams are core to how I work. Outside of work:You’ll usually find me outdoors hiking, running, kayaking, or planning my next travel adventure. Exploring new places keeps me energized and inspired, much like the work I enjoy most.Let’s connect if you\'re passionate about marketing that drives impact, products that move industries forward, and work rooted in trust, insight, and purpose.

Experience

1. Principal Marketing Specialist

   Sae International

   Mar 2025 — Present

   Scope: Portfolio go-to-market strategy, market and customer insight, and cross-functional alignment across academic and technical product lines.Piloted a new Product Marketing Strategist function, defining role scope, responsibilities, and cross-functional operating model.Led market sizing, VoC, and competitive analysis that informed a recommendation not to proceed with a planned product launch, preventing misallocated investment and redirecting resources to higher-potential opportunities.Developed portfolio-level GTM strategy for academic and technical audiences, aligning product, sales, and marketing around customer needs.Facilitated cross-functional workshops to establish personas, use-case mapping, and value propositions that improved alignment and GTM clarity.Leadership and Community Engagement:Co-Chair of SAE International’s Women’s Leadership Network, supporting leadership development, community building, and cross-functional connection. Founded and continue to lead a wellness-focused running club to promote employee well-being, physical health, and social connection.

Education

• Saint Vincent College

  Bachelor of Arts (BA), Communications: Advertising and Public Relations

  2009 — 2013