Afasar Mydeen A

About Afasar Mydeen A

Afasar is a results-driven Programmatic Account Manager with 4+ years of ad tech experience spanning NA, EMEA and APAC. Boast a proven track record encompassing pixel tagging, troubleshooting, adeptly solving complex problems, alongside recommending campaign best practices, arresting data discrepancies in Adservers, proactive campaign optimization and postcampaign analysis. Leveraging expertise in multiple DSPs and a key player in onboarding agencies onto Quantcast\'s SaaS platform also has been instrumental in achieving a 15% quarterly revenue each year boost through incremental wins, cross-selling, and upselling. My strategic focus on key emerging markets underscores dedication to achieving business goals through cutting-edge solutions and client-centric engagement.Core skills: Building and coaching high-performing tech teams, multi-market SME relationships across global internal tech teams, campaign strategy, Proactive campaign performance monitoring and optimization, smooth data-driven upselling, deep QA best practices, playbook building, product launch and most importantly creating a happy and inclusive working environment.Platform and Tools:Quantcast AdvertiseDV360Salesforce Data CloudSalesforce CPQQuantcast MeasureGA4CM360FlashtalkingSeizmikNEXDNovaGTMDatoramaTableauLiverampTealiumDVMOATIASLifesightZendesk

Experience

1. Customer Success Manager

   Quantcast

   Nov 2024 — Present

   Leading the self-serve motion for mid-market clients, serving as the primary point of contact for campaign strategy, execution, and optimization.• Drive full-funnel campaign lifecycle management, including onboarding, pixel implementation, reporting, troubleshooting, and proactive optimization to ensure success on Quantcast’s self-serve platform.• Consult clients on programmatic best practices, leveraging data insights and platform capabilities to align campaigns with business goals and maximize ROAS.• Strategically identify upsell and cross-sell opportunities to increase product adoption and grow account value, contributing to long-term revenue retention.• Act as the bridge between clients and internal teams (Sales, Product, TAMs, Engineering), ensuring seamless communication and service delivery aligned with SLAs.• Provide technical support and guidance to clients on platform integrations, tag management, and campaign analytics, resolving issues swiftly to maintain client satisfaction.• Partner with clients to educate and empower them in using the self-serve platform, with a focus on scalable growth and sustainable campaign performance.• Regularly deliver business reviews and actionable insights to clients, reinforcing strategic partnerships and deepening engagement.

Education

• M.K.V.K Mat. Hr. Sec. School

  +Matriculation +State Board, Computer Science

  2014 — 2017

• Sathyabama Institute of Science & Technology, Chennai

  Bachelor of Engineering - BE, Electrical and Electronics Engineering

  2017 — 2021