Alessandro Fard

About Alessandro Fard

Results-driven UX executive with 24 years of experience leading high-performance, cross-functional digital teams. Skilled in spearheading innovative digital strategies and driving growth for both companies and clients. Proven success in managing large-scale design projects, optimizing user experiences, and delivering impactful results for Fortune 500 companies. I\'ve had the privilege of collaborating with industry giants and startups alike, crafting interactive products that drive success.What Drives Me: Innovating with Purpose:As a product innovator and user experience aficionado, I\'m fueled by the excitement of translating abstract concepts into tangible, user-friendly solutions. My expertise in UX/UI design allows me to create experiences that not only look stunning but also seamlessly guide users toward their goals. I specialize in turning our clients vision into a reality that resonates with their audience.Solving Real Problems for Tangible Impact:Ever faced the challenge of bridging the gap between your vision and a digital reality? We\'ve got you covered. My role involves simplifying complexities, making digital landscapes comprehensible and user-friendly. By infusing clarity and user-centricity, I\'ve helped businesses achieve increased client acquisition, higher sales figures, and enhanced ROI.A Journey from Past to Present:My journey has been a tapestry of collaborations with TrueCar, Lynda.com, American Express, Facebook, and more. These diverse experiences have provided me with insights into various industries, making me a strategic thinker with a creative edge. What truly sets me apart is my commitment to shared success—I consider myself a partner in growth, not just a service provider.Numbers That Tell a Story:Imagine a 35% increase in client acquisition or a 40% rise in sales. These are real metrics that stem from my strategic approach and innovative solutions. By combining creativity with data-driven insights, I\'ve achieved results that impact not just digital experiences but also your bottom line.Beyond the Professional Realm:When I\'m not shaping digital landscapes, you\'ll find me enjoying quality time with my kids, indulging in spirited debates about existence, and strolling along the beach. These personal passions remind me that life is a journey full of diverse experiences, just like the digital world.Connect with me to share your ideas, explore possibilities, or simply have a chat. Feel free to reach out directly at a••••@createape.com. Let\'s collaborate to bring your vision to life!

Experience

1. Founder & Creative Director

   Create Ape

   Jan 2014 — Present · Orange County, CA, US

   As the Founder and CEO of Create Ape, I built and scaled a full-service UX agency that has delivered high-impact digital solutions for a wide array of clients, from Fortune 500 companies to emerging startups. At its peak, I led a team of 70 full-time employees across design, development, operations, and sales in a fast paced environment. I have consistently driven growth and innovation through strategic UX design, product leadership, and a deep commitment to delivering measurable business results.

Education

• Santa Monica College

  GE, Web Design

  2001 — 2004

• American InterContinental University

  BA, Visual Communication

  2003 — 2005

Skills

• Basecamp
• Mobile Applications
• Web Analytics
• Product Development
• Indesign
• Brand Awareness
• Internet
• Marketing Communications
• Illustrator
• Art Direction
• User Interface Design
• New Business Development
• Digital Strategy
• Creative Direction
• Wire Framing
• Adobe Creative Suite
• Non-Profit Development
• Web Development
• Human Factors
• Business Strategy
• User Experience
• Social Media Marketing
• Advanced Css
• Powerpoint
• Corporate Branding
• Flash
• Iphone Development
• Presentation Development
• Email Design
• Email Marketing
• Online Branding
• Cognitive Science
• Internet Services
• Web Design
• Web 2.0
• Html
• Graphic Design
• Online Advertising
• Photoshop
• Flash Design