Alessandro Falcetti
Crm Executive @BAT
Signup · Get unlimited contacts
WORK HISTORY
Crm Executive @BAT
Rome, IT
EDUCATION
Luiss Guido Carli University
Bachelor's degree, Economics & Management
Universitat de Barcelona
Summer School
Luiss Guido Carli University
Master's degree, Marketing Analytics & Metrics
Liceo Scientifico Carlo Jucci
Maturita', Biologico-Scientifico
Tilburg University
Double Degree Marketing Analytics, Marketing Analytics & Metrics
Ecademy
Selling Skills and Sales Operations
Iscte - Instituto Universitário de Lisboa
Innovation and Creativity in Marketing
University of California, Berkeley, Haas School of Business
Executive Education Certificate in Data Strategy, Data Strategy: Leveraging Data as a Competitive Advantage
ABOUT ALESSANDRO FALCETTI
CRM Executive with solid experience in Salesforce Marketing Cloud and data-driven customer lifecycle management.Currently working on national CRM initiatives at British American Tobacco, supporting end-to-end customer journeys, Customer 360 enablement and cross-functional CRM execution.Strong focus on data quality, segmentation logic and scalable lifecycle activation, with growing exposure to CRM governance. Let’s Connect:Feel free to reach out at a••••••••@hotmail.it
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.