Andrea Kaye Espidol
Social Media at T-Mobile | Helping Brands Thrive in the Digital World
- Role
- Social Media Manager at T-Mobile
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Andrea Kaye Espidol
Dynamic digital marketing professional with extensive experience in executing engaging…
Experience
Social Media Manager
Jun 2023 — Present · Seattle, WA, US
As a Social Media Manager, I represent T-Mobile on social media and play a pivotal role in growing our channels. With a deep passion for social media and solid intuition for current trends, I spearhead content creation and ensuring our social media content’s relevancy and alignment to our brand voice and brand objectives and goals- Ideate, produce, and execute unique, engaging social media content that breaks through the social clutter- Oversee content progression of the social media editorial calendar and track deliverables on content calendar to ensure timelines are met- Collaborate with other Social team members to create integrated campaigns across different lines of business to help create and execute social media campaigns that align to business goals. These campaigns include always-on content supporting network, customer benefits, DEI and more- Ideate strong social-first campaign storytelling (episodic, snackable, educational, gifs, video, etc.) that positions T-Mobile in a tangible, engaging and relatable way- Hands-on creation of these social content assets that upholds channel specific best practices- Analyzing performance to produce data-informed insights for learnings on future content strategies and production- Monitoring social platforms for brand or relevant trends/keywords, making recommendations, and being ee, confident under pressure, strong attention to detail with a relentless focus on quality
Education
Alexander Dreyfoos High School of the Arts
Communication Arts
2006 — 2010
University of Florida
Bachelor of Science (B.S.), Food and Resource Economics, specialization in Marketing and Management
2010 — 2015
Skills
- Graphic Design
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